On LinkedIn, Kristina Jaramillo (President of Personal ABM and today's host) asked: What is ABM to you and what is it not. Leigh Chesley (VP of Marketing at Longbow Advantage) said it is a business growth strategy and an organizational approach --- not a technology.
In this podcast roundtable with Kristina, Leigh and Eric Gruber (CEO of Personal ABM), you will learn:
Kristina also talks about ABM should not be synonymous with ABM tech in this podcast rant.
As we discussed ABM strategy, you may want to read Kristina's article on the G2 blog:
"Rethink your ABM strategy to drive revenue growth"
You may also want to listen to our other ABM conversations, with leaders like: