Let's Do Shots!
There are so many wonderful marketing and advertising stories that need to be heard, but there's so little time. In this podcast, we speak about these stories in short and crisp episodes. Let's do shots! (Presented by Siddhant More from Mad Over Marketing)
Episodes
61 episodes
The Secret Behind Lululemon's Success
Lululemon is legit killing it.It has a revenue of almost 10 billion dollars.They are doing this at a 20% profit margin.And they are breathing down the necks of Nike and Adidas.And the reason isn’t what you think it is....
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Episode 62
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6:28
Why Netflix Is Investing In Latin America
The region is home to 650 million people, and Netflix wants to convert them into subscribers. But what is driving this strategy, and how is Netflix planning to win the streaming war in Latin America?We break it down in under 5 minutes, ...
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Episode 61
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3:28
Reese Witherspoon Is A Genius
When you think of Reese, you probably think of Legally Blonde, or the more recent Big Little Lies and The Morning Show.But what makes her stand out from everyone else in the industry is her book club.Yes, her book club.S...
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Episode 60
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2:58
We Went To The Moon, But Why?
India has finally landed on the moon, but what next?What does landing on the moon mean for India?What does it mean for our people, our economy, our country?Let’s break it all down in less than 5 minutes
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Episode 59
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4:05
Tesla's Billion Dollar Side Hustle
Tesla began creating an expansive network of charging stations in the US to ensure their customers were never stranded without charge in the middle of nowhere. Little did they know, it would turn into potentially a 100 billion dollar business.
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Episode 58
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3:48
Is Metaverse Still A Thing?
Remember when everyone was obsessed with the Metaverse?But now, all of a sudden, no one is talking about it.Why did the idea not take off?Why are companies backing out?Where did it all start to go downhill?We explo...
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Episode 57
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4:51
The Rise and Fall of WeWork
WeWork went from being the highest valued startup of all time to losing almost its entire valuation in a matter of months.At the centre of it all was the most eccentric Founder the startup world has ever seen - Adam Neumann.From...
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Episode 56
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6:53
How Whisper Broke The Silence
In this episode we break down how Whisper has broken the silence around menstruation, one impactful campaign at a time.
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Episode 54
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4:30
How Tata Tea Awakened An Entire Nation
In this episode we explore how the iconic Tata Tea, and its agency partner, Lowe Lintas, brought to life the iconic brand POV of "Har subah, sirf utho mat, Jaago Re"
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Episode 53
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5:21
How Rado Became The Go To Gift At Indian Weddings
In this episode we explore the intriguing relationship between Rado and India, and how it became a mainstay at Indian weddings, with wedding trousseaus not being complete without an iconic Rado in it.
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Episode 52
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5:21
The Business of Being Roger Federer
In 2018, the long standing deal between Roger Federer and Nike ended. The ace athlete turned this loss into one of the most envious business deals with two other brands. A $300mn deal with Uniqlo and a stake in On worth another $300mn.
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Episode 51
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3:56
Why China Wants People To Have More Babies
Strict rules such as the infamous one-child policy might have once helped China contain the population explosion, but the working age population in China is shrinking dramatically. In response, the government has announced that couples can have...
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Episode 50
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5:20
How Michael Jackson Came To Own Almost Every Song By The Beatles
In this episode we explore the story of how Michael Jackson ended up owning the iconic music catalogue of The Beatles, and how Paul McCartney eventually won it back.
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Episode 49
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6:05
How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring
Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far the most popular engagement rings and the brilliant marketing campaign that made them so.
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Episode 48
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5:15
How Procter & Gamble Brought Diaper Culture To China
People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out.
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Episode 47
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4:30
The Reason Why McDonald’s Flopped In These Countries
Believe it or not, some people in the world actually dislike McDonald’s so much that they’ve been ousted from the country. Countries like Kenya, Iceland, Bolivia and Nepal don’t have a single McDonald’s outlet. But why has a brand so loved ever...
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Episode 46
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6:53
What Happened To Blackberry
In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wanted one. The brand held more than 20% of the global market share. What went wrong? How did an iconic brand b...
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Episode 45
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5:52
The Road Ahead For Tesla In India
In this episode, we unpack the buzz around Tesla finally entering the Indian market, the steps that the carmaker might take to cement its success in India, and how India could take a leaf out of China’s EV playbook to potentially revolutionise ...
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Episode 44
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7:55
How China Churns Out Its Olympic Champions
In this episode, we explore how China has solidified its position as a sports superpower. We take a look at the different strategies the country has employed to harvest the maximum number of gold medals at the games, and take a peek into the co...
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Episode 43
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6:33
What Is China Doing In Africa
Over the past few years, China has poured in billions of dollars building infrastructure throughout the African continent. While this investment is great for economic development in Africa, what does China have to gain from it? In this episode,...
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Episode 42
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7:12
The Subtle Art Of Scent Marketing
In this episode, we explore how brands target your nose in different ways, and no, it’s not just the food industry who’s doing it.
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Episode 41
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6:04
How The Chupa Chups Brand Remains Forever Young
It’s been over 60 years since the world’s most popular lollipop brand was founded. In this episode, we explore the origins of the Chupa Chups brand, its intriguing connection with the famous Surrealist artist Salvador Dali, and how it went from...
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Episode 40
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8:20
The Billionaire Space Race
What do Jeff Bezos, Elon Musk and Richard Branson have in common? Apart from being multi-billionaires, all three have ambitions of commercialising space with tourism and building colonies with their respective space companies. How close are the...
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Episode 39
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6:05
The Incredible Evolution Of Dating Apps
There’s a lot of conversation about how dating apps have influenced modern romance and even society at large, but in this episode, we explore how dating apps themselves have transformed over the years. From becoming safer and more inclusive, to...
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Episode 38
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7:39
How Humans Made Computers Smarter By Solving CAPTCHAs
Prove you are human to listen to this podcast. Just kidding. In this episode, we take a look at how the ubiquitous CAPTCHA tests have served more than just the purpose of differentiating between humans and bots, and how it has evolved over the ...
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Episode 37
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6:29