Contractor Marketing Podcast
We’re Webrunner Media, a team of experienced and passionate marketers, and we’ve been the driving force behind the growth of North America’s most innovative home service businesses.But even with a proven track record of helping our clients achieve quick, measurable growth, we soon realized that marketing is only one piece of the puzzle when it comes to success.So we decided to seek out the brightest minds in the home service industry and have them share their secrets.That’s how The Contractor Success Academy was born, and we invite you to join us as we learn from those who've worked their way up to great success!Don't forget to Subscribe and Get Notified to be the first to see our newest content.
Contractor Marketing Podcast
EP #46: 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors ft. Ben Levesque
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Webrunner Media
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Season 1
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Episode 46
The numbers never lie, right? Well, not necessarily.
In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business.
We're sharing 4 reasons why some of the most common marketing metrics aren't always what they're cracked up to be.
Listen Now!
0:00 - Intro
0:14 - 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors
0:37 - Local Market Targeting
1:23 - Competition
2:01 - Traffic Quality
2:47 - Conversion Rates
3:36 - Recap