Contractor Marketing Podcast
We’re Webrunner Media, a team of experienced and passionate marketers, and we’ve been the driving force behind the growth of North America’s most innovative home service businesses.But even with a proven track record of helping our clients achieve quick, measurable growth, we soon realized that marketing is only one piece of the puzzle when it comes to success.So we decided to seek out the brightest minds in the home service industry and have them share their secrets.That’s how The Contractor Success Academy was born, and we invite you to join us as we learn from those who've worked their way up to great success!Don't forget to Subscribe and Get Notified to be the first to see our newest content.
Episodes
52 episodes
EP #52: The Roofer's Guide to Stop Leaving Money on The Table [Summa Media Demo] ft. Nick Peret
Have you ever thought about the cost of having a poor online presence? Chaotic CRM? An outdated follow-up process? In our latest episode of Tools of the Trade, Nick Peret from Summa Media will be teaching us how contractors on the ...
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Season 2
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Episode 52
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34:00
EP #51: How to Win Profitable Leads by Leveraging Happy Customers [Get The Referral DEMO] ft. Jamey Vumback
How would you like more control over referral marketing costs while growing your business at the same time? In this episode of Tools of the Trade, Jamey Vumback will be sharing how to win profitable leads by leveraging happy custom...
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Season 2
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Episode 51
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34:14
EP #50: How to Increase Your Ticket Size by 30% [Hearth Demo] ft. Sarah Kreps
In this latest episode of Tools of the Trade, we're sitting down with Sarah Kreps to learn more about the tool dedicated to protecting contractors' profits. Hearth is the ultimate finance platform, enabling speedy home improvement a...
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Season 1
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Episode 50
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33:10
EP #49: How to Save 8 Hours Every Week ft. Rachel Roberts from JobNimbus
Are you running your business, or is your business running you? Rachel Rowan-Roberts, Senior Marketing Manager at JobNimbus, is stopping by to talk all things project and time management. And by the end of this Tools of the Trade e...
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Season 1
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Episode 49
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28:37
EP #48: Contractor Videos Designed to Convert w/ Ryan Landis from Just Share Media
72% of homeowners would rather learn about a product or service by way of video.This makes investing in video marketing a no-brainer. With accessible services like Just Share Media, there really isn’t room for any excuse not to be using...
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Season 1
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Episode 48
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27:13
EP #47: How to Win at Reputation Marketing ft. Shawn Hill from NiceJob
Hey contractors, do you know how to win at reputation marketing? If you don't, well, you're in the right place!Did you know that 90% of consumers use the internet to find a local business?Your next question should be how you pla...
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Season 1
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Episode 47
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30:33
EP #46: 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors ft. Ben Levesque
The numbers never lie, right? Well, not necessarily. In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business....
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Season 1
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Episode 46
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5:28
EP #45: Scaling Your Contracting Business Through Recruitment ft. Danny Kerr
After this episode of Contractor Success Academy, you'll never underestimate the power of recruitment again. We spoke with Danny Kerr from Breakthrough Academy - a company dedicated to helping entrepreneurs in the trades grow their prof...
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Season 1
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Episode 45
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43:21
EP #44: How to Sell for Success in New Age Communications ft. Dave Yoho
We had the pleasure of hosting legendary sales and consulting expert, Dave Yoho. Since founding his first company at the age of 28, Mr. Yoho has established himself as one of the most saught after consultants known for his proven s...
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Season 1
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Episode 44
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32:19
EP #43: Marketing Minutes - How to Track Your Marketing ROI and Make Smarter Business Decisions
On this episode of marketing minutes, we have Kevin, our Co-Founder, to teach us How to Track Your Marketing ROI and Make Smarter Business Decisions.In this lesson, Kevin uncovers the 3 steps you need to do to properly track your market...
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Season 1
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Episode 43
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10:08
EP #42: The No Brainer Closing Tool: Bucket List Destinations That Increase Your Profit w/ Caleb Nelson
Caleb Nelson from Destination Motivation joined us on the Academy to share with us his unique No Brainer Closing Tool: Bucket List Destinations That Increase Your Profit.Learn how you can increase your closing rate by at least 15% witho...
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Season 1
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Episode 42
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38:28
EP #41: The Best Close in the World Is a Masterful Presentation ft. Dominic Caminata from Grosso University
Dominic Caminata from Grosso University joined us on the Academy to teach you exactly why The Best Close in the World Is a Masterful Presentation.Because a masterful sales presentation is so much more than just winging-it, the pr...
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Season 1
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Episode 41
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42:23
EP #40: The Power 5 Formula for Generating More Contractor Leads With Facebook Ads ft. Ben Levesque
Our very own Ben Levesque is back for the second episode of Marketing Minutes & walks us through "The Power 5 Formula" to generate more contractor leads with Facebook ads.Use these 5 assets to take your Facebook ads to the next leve...
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Season 1
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Episode 40
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5:37
EP #39: Breaking the Barriers of Mental Illness Stigma ft. Jason Finucan from StigmaZero
Jason Finucan from StigmaZero joined us to shed some light on how to break the barriers of mental illness stigma, an important topic that has been pushed to the side for years.In this lesson, Jason shares his personal story of having ha...
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Season 1
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Episode 39
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34:39
EP#38: The Contractors Guide to Digital Networking ft. Heidi Ellsworth from Roofers Coffee Shop
The power of digital networking is unparalleled. Just within your computer screen is an entire world of people, just like you, looking to make new industry connections. Taking advantage of the digital world and networking as a cont...
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Season 1
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Episode 38
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29:20
EP#37: How to Build a Resilient Business ft. Danny Kerr
Danny Kerr from Breakthrough Academy joined us on the Contractor Success Academy to share with us how to create a resilient business that can stand the test of time despite an ever-changing marketplace.Danny goes into depth about the 6 ...
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Season 1
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Episode 37
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48:45
EP#36: 3 Proven Ways to Recruit Quality Employees ft. Vicki Suiter
Discover the 3 Proven Ways to Recruit Quality Employees and overcome one of the biggest challenges in the trades: hiring. The right employees can either make or break your business. How and where do you find good peopl...
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Season 1
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Episode 36
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21:30
EP #35: The Best 6 Ways to Exploit Your Company's Most Valuable Asset [MarketSharp Demo] w/ Tim Musch
Next to your company’s people, the single most valuable asset your business has is your company’s DATA! In today’s digital world, the information your business has available can have a tremendous impact on your success and profits! Unfortunatel...
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Season 1
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Episode 35
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44:48
EP #34: Innovative Sales Presentations That Get Results [Ingage Software Demo] w/ Charley Goldberg
Charley Goldberg joined us on the Contractor Success Academy to showcase Ingage and tell us the story behind the softwareIngage is the industry leader in interactive content creation through its unique combination of software and storyt...
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Season 1
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Episode 34
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22:40
EP #33: Marketing Minutes - 5 Facebook Ad Mistakes Contractors Should Avoid w/ Ben Levesque
Our very own Ben Levesque joins us for our first episode of Marketing Minutes on The Contractor Success Academy!This ongoing video series is going to dig deep into all things 'digital marketing for contractors' so that you have all the ...
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Season 1
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Episode 33
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7:21
EP #32: Contractor Sales 101: Creating Predictable Revenue Through Sales Culture w/ Ryan Groth
Ryan Groth chatted with us about contractor sales in this interieiw-style episode of the Contractor Sucess Academy. Ryan talks about the importance of sales culture, and how leaders can actually predict revenue with a solid sales plan. He tells...
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Season 1
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Episode 32
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29:38
EP #31: Avoid the Back and Forth: How to Use Automation to Help You Close More Deals ft. Josh Carter
Josh Carter drops by the Contractor Success Academy to showcase the importance of automating all your sales conversations to exponentially improve your closing rate. The digital era has completely changed the sales process. Prospective buyers r...
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Season 1
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Episode 31
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25:30
EP #30: The Success Blueprint: The Key to Generating Quality Referral Business ft. Brian Kaskavalciyan
In today's lesson, Brian Kaskavalciyan makes a comeback to share his unique "Referral Success Blueprint" which has helped hundreds of home improvement pros maximize their profits. With all the time, money, and effort involved in making a single...
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Season 1
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Episode 30
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32:10
EP #29: How to Get More Reviews and Build Brand Ambassadors Through Automation ft. Pawan Jaggi
Pawan Jaggi stops by the Contractor Success Academy to showcase how automation is fundamental to help you deliver a better, smoother customer experience.Potential consumers are always looking for online recommendations. Having more revi...
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Season 1
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Episode 29
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35:21
EP #28: Becoming a Wealthy Contractor ft. Brian Kaskavalciyan
Brian Kaskavalciyan stops by the Contractor Success Academy to share a lesson on the 7 "secrets" high-achieving individuals follow to reach their goals. You can have the greatest business tactics and strategies set in place, but success will al...
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Season 1
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Episode 28
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43:36
