Bruno grabbed me from our first conversation. He is candid, smart, and powered by a strong sense of innovation and empathy. His book, The Art of Compassionate Business, is interesting as well as compelling. I have not finished it - full disclosure - and I'm caught up by his perspective. We talk about qualitative analysis, education, replacing Human Resources (yuck) with Human Assets, a dialogue that circles and goes back to his, and my, central thesis: Treating Employees Well is Good Business.