Business Storytelling Made Easy
How many people in or outside your organization can tell the story of what you stand for, the value you offer and the transformation you create in people’s lives? This podcast will show you the easy way to create compelling stories to market products and services, influence people and lead teams. If you want to master your message so you can turn followers into devoted fans, this show is for you.
Episodes
83 episodes
Brand Stories that Stand Out with Melissa Zehner
Content marketing expert Melissa Zehner shares insights on leveraging your unique voice in a crowded digital landscape where everyone often sounds the same. Discover the key elements to elevate your content strategy, stand out from the crowd, a...
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Episode 83
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23:19
Building Community and Trust with Ariel Belgrave
Ariel Belgrave, CEO of Gym Hooky and a vibrant force in the realm of wellness and inclusive workspaces, shares a masterclass in leveraging personal narratives to build a relatable brand and foster a thriving community. Her work has been feature...
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Episode 82
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31:24
Storytelling for Lead Generation with David Kirkdorffer
Marketing expert David Kirkdorffer shares key storytelling strategies to create sales opportunities and expedite conversions.
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Episode 81
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19:32
The Power of Connection: How Storytelling Enhances Leadership, Growth, and Expansion with Laura Nespoli
Strategic Storyteller Laura Nespoli reveals how storytelling boosts understanding, triggers brain chemicals tied to memory and empathy, and reshapes social issue narratives, which fuels employee engagement and fortifies customer connections.
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Episode 80
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25:18
Building Community Through Conversation with Deborah Pardes
On this episode of Business Storytelling Made Easy, we explore the power of personal transformation stories and their impact on communication. Special guest Deborah Pardes, Vice President of Stories and Voices at Swell Audio, discusses:...
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Episode 79
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28:51
Building an Innovation Culture with Brady Cohen
Vice President of Marketing Brady Cohen shares how to effectively use storytelling to propel your innovative ideas forward and gain the necessary buy-in. Plus, he sheds light on the latest advances revolutionizing the marketi...
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Episode 78
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22:48
The Power of Vulnerability with Salome Laloum
Communications consultant Salome Laloum shares about the power of vulnerability as a premier marketing and leadership skill to attract buyers, build connection and make the sale.
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Episode 77
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23:54
Storytelling Tips and Tricks with Charles Alexander
Charles Alexander, co-founder of The Black Bread Company, shares how storytelling helped propel the business to $51 million in less than a year. Plus, he reveals tried and true strategies every effective communicator must master.
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Episode 76
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29:40
Storytelling Strategies for Social Media with Jourdan Guyton
Social media content expert Jourdan Guyton explains how to leverage social media to craft stories that build trust, create loyalty, maximize impact and boost revenue.
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Episode 75
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27:42
Can ChatGPT Make You a Better Storyteller?
Business leaders are using ChatGPT for a variety of reasons, including copywriting and content creation, but can this new tool make you a better storyteller? Kelly explores the pros and cons.
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Episode 74
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25:29
5 Black-Owned Brands with Stellar Stories
Kelly highlights 5 black-owned brands leveraging storytelling to gain visibility, maximize impact and increase revenue.
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Episode 73
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23:15
7 Ways to Boost Your Employer Brand Strategy with Storytelling
Employees and job seekers alike want to be part of an organization they're proud to support. Here are 7 ways to build your employer brand with a compelling story.
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Episode 72
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21:12
Storytelling Through Podcasting with Jonathan Jones
Podcasting expert Jonathan Jones shares strategies to position and promote your podcast to establish authority, gain visibility and attract leads.
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Episode 71
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28:45
2022 in Review: 5 Lessons From My Life Story
If you want to be a better storyteller, pay attention to the lessons from your own life story. Here are 5 lessons life taught me in 2022.
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Episode 70
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20:45
Storytelling for Visionary Leaders with Kevin James
Storytelling is a highly effective strategy to build momentum, get buy-in and build awareness for your big vision and breakthrough ideas. In this episode, Kevin James of New Community Bible Fellowship shows us how.What you'll hear:<...
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Episode 69
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31:15
How to Tell a $5 Million Story with Dan Gregory
Are you leveraging storytelling as part of your content marketing and fundraising strategies? In episode 68 of the Business Storytelling Made Easy Podcast, marketing and sales expert Dan Gregory shares how he raised $5 million simply by telling...
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Episode 68
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28:49
Do You Need a Brand Story Overhaul?
Brand stories are proven to help brands become more memorable, influential and profitable, but only if they're told correctly. In this episode, you'll learn 10 reasons your brand story might need an overhaul.
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Episode 67
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21:37
3 Ways to Make Your Stories More Memorable
Experts say consumers are exposed to as many as 10,000 marketing messages everyday, most of which are forgotten or ignored. Learn 3 strategies to develop stories for your next marketing campaign, sales presentation or business meeting that make...
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Season 1
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Episode 66
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8:37
Storytelling Secrets for Digital Marketing with Kayla Dawn Gladney
Digital marketing expert Kayla Dawn Gladney shares how to raise your profile and increase your impact online with storytelling.
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Episode 65
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23:37
3 Ways to Find the Story in Your Product Launch
In this episode, you'll learn three ways to integrate storytelling into your product development and launch process to spark creativity, make copywriting easier and get your internal teams on the same page.
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Episode 64
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24:09
How to Recruit and Retain Top Talent with Storytelling
Storytelling and Communications Expert Shereese Floyd shares how companies can infuse storytelling into their hiring and onboarding processes and create a culture that attracts and engages the best talent.
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Episode 63
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25:41
5 Storytelling Trends Marketing Leaders Should Know About
Here are 5 storytelling trends for marketers to consider latching onto to gain brand awareness and establish product differentiation.
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Episode 62
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20:35
How to Handle Bad Press on Social Media
What happens when someone has an unfavorable experience with your brand and takes to social media to tell their story? In this episode, I share 4 ways to mitigate damage to your brand's reputation and use the story to your advantage.
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Episode 61
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19:02