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Creative Coast

Traverse Connect and Airloom Media

Traverse City, Michigan, is no ordinary town. It’s an artsy haven tucked inside the outset pinky of Michigan’s famous waving hand, right on two gleaming Lake Michigan bays. In the last decade or so it has become a magnet for creative talent from all over the world. The natural beauty of all four seasons and the Great Lakes, the vibrant restaurant and arts scene, the forty different wineries and twelve craft breweries have lured many young artists and visionaries from big cities to set up shop in this place they call home. This 12-part series explores the stories of creative entrepreneurs who have made Traverse City their home and who have brought with them exciting new ideas, interest, inspirations, and innovations.