The Titanium Vault hosted by RJ Bates III

Cole Taylor: The Starting Line for Entrepreneurs

• Cole Taylor • Episode 274

Share episode

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 50:54

Imagine your body as your business and your health as your greatest asset. That's the mindset of our guest, Cole Taylor, a health and performance coach for CEOs and entrepreneurs. He brings a holistic perspective to health, underscoring that it isn't just about the physical but also about mental, emotional, and spiritual wellbeing. 

Impacting the lives of many top-tier professionals, Cole’s commitment to promoting good health practices is driven by personal tragedy. Losing almost all of his family to health-related complications has inspired him to break the cycle, live a full life, and leave a lasting legacy of health for future generations. His experiences from his college football days have equally shaped his understanding of leadership, teamwork, and the importance of humility in success. 

Navigating through the world of health and wellness can be daunting without the right tools and knowledge. That's where Cole steps in, emphasizing the value of gathering data and implementing customized health protocols. From hormone testing to meal planning and exercise routines, you'll discover Cole's unique approach to individualized health and performance strategies. He encourages entrepreneurs to take the first step towards their health journey, reminding us all that our bodies are not burdens, but invaluable assets. So let's not postpone health, join in, and let the transformation begin. Download Cole's Free E-Book at https://www.thestartingline.fit/free-ebook

FREE RESOURCES FOR YOU:

If you want to learn how to close deals just like me, The King Closer, then download the free King Closer Formula PDF: https://www.kingclosersformula.com/close

Join our exclusive FB group community for real estate investors and wholesalers ($0 to join) : https://www.facebook.com/groups/titan...

Learn more about the systems I use to virtually wholesale nationwide using the links below!

Get 66% off LeadZolo Motivated Seller Leads using our exclusive link: https://www.leadzolo.com/titanium

The Most Powerful Dispo Tool: https://get.investorlift.com/titanium/

Support the show

The Importance of Health for Entrepreneurs

RJ Bates III

Hey guys , welcome to the titanium vault . I'm your host , rj base , the third , and today I'm sitting down With the man that every entrepreneur needs , mr Cole Taylor . How you doing , man ?

Cole Taylor

What's going on ? I'm good to be here doing real good .

RJ Bates III

So for the people that don't know who you're , who you are and why you're here because I was very vague With the title the starting line for entrepreneurs tell everybody what it is that you do .

Cole Taylor

Yeah , so my name is Cole Taylor . I'm a health and performance coach for CEOs , entrepreneurs , executives Really focusing on how do we not just get people in shape , because that's important , but more importantly , how do we fix the inside health for them ? As entrepreneurs , we think so much that if I just get my business at this point , then I can focus on my health . But I'm here to kind of flip that script for people that if , hey , if I can get myself healthy , if I have more energy , more confidence , more Mental clarity , what happens is my business actually grows and every other area of my life grows because I can show up At a different level . So I'm very passionate about getting entrepreneurs and executives to themselves grow so that , as a result , things grow , instead of trying to drag this anchor of a body around .

RJ Bates III

I love it , man , for the for the sake of , you know , protecting your client stuff a good friend of both bars and a client of yours . I was talking to him and he said Essentially you Wanted to hire him as a coach . But you looked at him and you said , honestly , man , I can't really work with you Because , like , you're not taking care of yourself , so how could you coach me If you're not even taking care of yourself ? Talk about that a little bit , because I think this is something that , like Entrepreneurs , like we , naturally neglect , we don't talk about . So why was that so important to you from a coaching perspective , do I ? Hey , man , someone that's out of shape , like that's not really a good representation for you to be coaching me .

Cole Taylor

Yeah , I think you know , just taking a step back , our world is super surface level and superficial , and so you make judgments , whether you know it or not , based off of the first impressions you have with people . You know how they dress , how they carry themselves , their weights a part of that . You know their facial expressions . But for me , you know , I judge people a lot good or bad off of how they take care of themselves , and I Believe your body is a reflection of your habits and your routines . Does it mean you're a good or bad person ? No , like , can you be incredible at 99% of everything else ? Yes , and I know that because you know I actually lost a ton of family members of health related complications . My dad was overweight .

Cole Taylor

Like this is not , it's never a judge mental . Like you're not a good person , it's more of hey , if you're gonna coach me in the areas of life , like I need to know first that you're gonna be disciplined , consistent and you're gonna be able to show up and lead me in those ways , and if you're not , there's a little pause for me , whether it's like coaching , but it's also as a business partner , if I'm gonna do deals with you , if I'm gonna , you know , be close to you in my life , like I need more discipline to be pushed on to me , not less , and I need people that are gonna pull me in that direction .

RJ Bates III

Well , I think it's also important and like , yeah , you're right , but it's also about if they're coaching you so heavy in one direction , like there's certain aspects of life right , there's this , there's a physical health , there's the mental health , there's spiritual . Yeah , they're gonna be your coach . They can literally change everything about you where it's like , hey , no longer taking care of your body is important because they're pushing you so heavy when it comes to business .

RJ Bates III

Why do you think entrepreneurs Struggle with this ? Because , I mean , this is like a very common thing where it's like entrepreneurs or so focused on business that we forget about diet and working out . Why do you think that's the case ?

Cole Taylor

We just get really tunnel-visioned , and it's a gift , and so I don't think it's all bad . I think our ability to compartmentalize and go all in on one thing is it's really what makes us successful , it's what makes us driven and can push really hard towards things , and we can push past the limit of what most people can't take Because we're so dialed in on something . However , it becomes a negative when we start to neglect our families , neglect our bodies , like it's I don't think it's just physical that gets neglected . There's just as many stories of people that like , hey , I made all the money but my wife hates me and my kids never get to see me . That story is just as rampant as have made all the money but my body is , you know , not the way I want it to be and I'm not , I think . And so I think it's more of a compartmentalizing thing of we're not good at creating . I don't like the word balance because I think it's more synchronous . You know synchronicity and so how it all plays together . But the word balance is used a lot , as we're not good at finding balance . But I think it's more of a More than just the compartmentalization .

Cole Taylor

I think it's also a just a lack of Awareness of what that does . We think that , hey , once I get my business at this point , then I can focus on it . But oftentimes that one thing is the thing that's holding you back from getting right place you want it's . It's not for everybody , because some people like , well , my business is crushing and my body's like doesn't matter . I would usually ask , like , well , where would your business be if you weren't carrying that anchor around , like I was . Like people like what would happen if your Body was an eight or a weapon instead of an anchor ? And that perspective shift like huh , like , instead of carrying it around , it was a tool for me . That could be pretty cool . So I think it's compartmentalization , but I also think it's just a lack of awareness or priority that people think that , like , this thing's not affecting me that much , but it affects you way more than you think but I think , going back to your , your previous answer , we're talking about that tunnel vision of light .

RJ Bates III

what's important ? Yeah , and and I think you bring up a very valid point here , because a lot of the listeners here and a lot of people in our community you know they're , they're getting started , they're in like the infancy of their their entrepreneur journey , and and there's this narrative that they tell themselves which , mind you , I'm guilty of this , so I can really understand where you're coming from , where it's like , hey , I'll get there as soon as , but we never really say what it is that we're aiming for .

RJ Bates III

It's like when everything's perfect , that's like just so you know we're gonna be perfect . So , from that perspective , what could someone do when they're getting started to like not Neglect certain parts of their , their journey here , like health and fitness ?

Cole Taylor

Yeah , yeah , well , and to be fair , like I was the same person when I was first starting my health coaching business I was finishing my masters , I had a lot going on working like doing sales for a company . Like I had More hours on my plate than I had in the day and I was the guy that literally was running a health coaching business , recording workout videos and then didn't actually do the workout myself . Like I did like two sets and I left and I was like I got to go work . So I'm in there too . I've fallen in that same trap , but I've realized how much different I feel Whenever I take care of myself and how much more productivity I get . Like I you know .

Cole Taylor

Obviously we'll talk more of that , but I think for people getting started , the best recommendation I give is to look into the future and ask who is the person I'm really trying to become like ? Do I want to become the overweight rich person ? I don't think so . I guess that is that really the life that I want to create . Is that the identity that I want to have ? Or do I want to be the Person that is crushing in a business but feels terrible , like isn't enjoying their life ?

Cole Taylor

And so for me , asking this question of who do I want to become has really allowed me to look forward in the future . Be like you know what . Like it's not worth it to make , you know , another 20% increase in my business if my family hates me . Like I would actually rather less have less money . Or it's not worth all this stress . Or it's not worth gaining all this weight or feeling terrible or getting sick or , you know Really asking myself like what is it worth and what costs am I having ? And most people can't do that unless they look into the Future and ask who might be coming . If you just look today like , oh , this meal is not gonna make a difference , or skipping this Workout is not gonna make a difference , but if you ask a three years from now , if I keep going in this direction , what happens ? It kind of changes that perspective .

RJ Bates III

But imagine if we told ourselves the same stories using those two excuses Mm-hmm , which I call an excuse plus a story . Okay , so in this case , imagine if we showed up one day and we said , hey , we're not gonna talk to any sellers today Because you know I'm not , I'm not gonna try and dispo that property I've under the contract because you know , I just want to be lazy today . I mean , we don't , we don't make those decisions . If you are , I mean , well then you're on the next level , like you need a lot more coaching , but but you know , we don't make those excuses , but we choose to do this when it comes to health and you know , I compared our our interview this morning to the interview I have with Brad Chandler , where it was about mental health like just things that we don't want to talk about , we don't even want to pay attention .

RJ Bates III

When I met you , what really stood out to me was your story on how you got here , because a lot of times when I've talked to people that do some more things to you , it's like , yeah , I mean , dude , I just really like working out . I'm not really good at it . I mean , look at me , you know Different , so Explain why you are so passionate about what you do .

Cole Taylor

Totally . Yeah , that's it's pretty common . Most fitness people and this is really any area , so it's not a judgment they just were really good at it and found success . And then they this is my area and I looked really good . I've genetically always been athletic and so now I'll just teach other people . For me it was much more of a passion that came out of pain and you know I told the story and that's what you heard of .

Passion for Health and Overcoming Tragedy

Cole Taylor

The reason why I'm so passionate about health is not because I love fitness . That that's a part of it . I love looking good , I love feeling good . Like it's a passionate topic . I also played college sports and it's been part of my whole life .

Cole Taylor

But the reason I'm really driven and passionate about it is all the loss I've gone through . So I've lost every single one of my family members except for an uncle , so almost all of them from health related complications . My mom , my dad , grandpa , uncle every man and my family's had heart attacks . It's something that's very rampant for me , and so especially the heart attack piece is like these are this is something that we can control , genetic or not like I can live my life different , and so , having gone through all of that loss , specifically my dad , who is my best friends and you know , role model and someone that you know , for me was like the epitome of hey , this is what it looks like to be a good man , and to lose him was kind of devastating for me and it really shifted my perspective and it's what drives me is like man .

Cole Taylor

I don't want , first off , I don't want my family to go through that , and so I'm gonna be the one to stop this here , because his dad passed away to young age . To you know , his brother passed away to young age . You know that , just that's . It's my lineage of heart attacks . That didn't fly for early and I'm like this is not happening for me . I stopped this here , but it also drove . For me is like man . I don't want other families to go through that . I don't want others to miss out on the impact they could be making or miss out on the life they're supposed to live . But even more importantly than that , like , while they're here , I don't want people to miss out on the life they should be living too , because it's not just about being around , it's about living a full life , and so , for me , health is not just abs and biceps , is like , man , am I gonna be around for my family ? Am I gonna show up the best I can for the people that I care about and the people I'm supposed to impact ?

RJ Bates III

Yeah , man , I lost my dad when I was 28 and I had my son when I was 28 and my dad had me when he was 28 , so 28 kind of a common denominator there , right ? So I always think about my son is turning 11 in two days . Yeah , we share a birthday , so so he's turning 11 . I'm like that's 17 years away from when my dad passed away . I I talked to my employees about I've got a lot of young guys 21 , 22 years old . I'm like I still feel like I'm in my 20s . Yeah , right , you know . I'm like I do not feel like I am Potentially 17 years away from death . Yeah , I got a lot more left in the tank , bro , right , this is so from that perspective , I think you and I resonate together where that loss , that tragedy Just say they might .

RJ Bates III

My dad , huge sports fan like my whole life . My dad's the only really guy that I could ever talk about sports with , because we we understood it the same . He taught me everything I know about sports . Yeah , and it's like I've lost that for the rest of my life . And and I look at my son and I could see we're developing the same relationship and it's so important where it's like I've got to get on track here . I yeah , it's great . I I could close as many deals as possible . Who gives a shit if in 17 years , I'm ?

Cole Taylor

dead . No what's it all really matter ? Does it yeah ?

RJ Bates III

so we , at what point time did you look at the tragedy and say like this is , this is how I'm going to overcome that like ? Because a lot of guys that like , mind you , I'm also in a family where heart disease runs rampant . Yeah , it's scary . That's like I mean we can look at our arms and be like I'm doing good . You can't look at your heart and be like I'm doing good , you know . So how do you , how did you decide hey , this is what I'm gonna do to overcome .

Cole Taylor

Yeah , you know , I've always been what you could call like an impact driven person . I was a pastor for years before I ever got into coaching . Um , you know , I'm personality wise driven towards . That is like I want to help people , I want to be in front of people on a lead and serve . So that was always like innately wired in there .

Cole Taylor

But for me , I think I think everybody has a decision point to make whenever they go through tragedy or loss of like , what am I gonna do with this ? Like , which direction am I gonna go ? You know , some people choose to let that derail them and it's like , hey , that guy was doing great , but then , you know , poor guy , you know major tragedy , we all feel bad for him , but it's the people that decided to be like , hey , I'm gonna use this , instead of letting it derail me , I'm gonna use it as fuel and it's gonna propel me into something . That's the people that we really hear about and it's the stories we're inspired by . And so I think I had the , you know from encouragement from people and amazing , you know , friends that kind of came into my life Plus my relationship with God , you know , really to be able to lean into that , I had the , the wherewithal to really ask the question of like , hey , what am I gonna do with this ? Like what , what ?

Cole Taylor

What I always ask two questions is how am I gonna be defined and what am I gonna leave behind ? Like that's my question I always ask through all types of hard situations . It's how am I gonna be defined ? Like what person am I gonna be out of this ? Am I gonna be the quitter ? Am I gonna be the person that , in spite of that , I pressed on , or I , you know , I fought , I kept pushing ? And then what I'm gonna leave behind is like what lessons can I use to teach other people and that's really where that Kind of thing came for me is like man , like if this affected me so much and it's changed my life and it's changed the trajectory of my family , how could I leave behind in my short life Something that would maybe prevent this for others

The Impact of Success and Teamwork

Cole Taylor

?

Cole Taylor

So answering those two questions for me of like what kind of person am I gonna be out of out of this ? How am I gonna be defined ? And then what am I gonna leave behind ? Like how can I use this to serve other people , really kind of shifted that perspective . And then that's you know very quickly . After that I started to . Maybe I should just start helping people do the same thing .

RJ Bates III

So I , we both coach people on very different topics , sure , and I've had people you know come up to me and say , like RJ , man , you , you change the trajectory of our family financially , yeah , but I was in a room where multiple people told me that you , without you being around , wow , changed their life . Um , how do you , how do you handle that ? Like , because you talk about how you're defined and what you're gonna leave behind . I mean , dude , you're literally like you've got grown men saying like I was on a path to like die , yeah , and Cole saved my life . I mean , how does that ? First of all , how do you handle that ? Because another thing we don't ever talk about specifically men , how do you handle success , right , um , and then emotionally , um , how do you kind of Consume that and then also use it for good ?

Cole Taylor

Hmm , well , I'm , yeah , get emotional just hear you saying that man , I , I think the the the biggest key is just realizing it's not about me , like Not that I didn't help them personally , but there's so many other people that were involved in it . Like I was just a tool , like I planted a seed , you know I maybe helped water and nurture it , but you know , our , our team , you know , helped that bad friends and family that have encouraged , like it wasn't just me , they can attribute it to me , but there's so many people that were involved and honestly , like in our coaching I've , our team , is so much smarter than me . Like If it was just me , like maybe I would have been able to help them get most of it . But like just our doctors we have our nutritionists , our trainers . My business partner are so much smarter than me in health . Like they coach me , they're why I stay healthy , and so I just keep that in perspective . Like it's not about me , like I'm , that's why I do it .

Cole Taylor

Anyways , I'm just here to like plant a seed and serve , and I think handling a success , like once you realize , like this is not a Me thing , this is just Like I'm just a . You know , we say this in our company all the time is , what I'm a part of is bigger than the part I play . Like my part is nowhere near as big of what I'm a part of , and so I always keep that perspective . And some of that just ministry wire to me is like dude , I did the same stuff for almost free For so many years . Like I just it's a perspective shift that just comes with humility , um , but also it just like , frankly , just feels really good too , like you know , putting that aside , like man , I love it , like that's why I do it , to hear things like that .

Cole Taylor

It's not about , um , you know , it's not about the money . I mean I , of course I love making good money and I love running a business and the freedom an entrepreneur and the lifestyle provides . But like that's why I started a health coaching company not you know some sort of other Business that wasn't service based . Like I could have started a product or could have , you know , you know gotten in the real estate space , you know , not on the coaching side and you know just done my thing . But to me , like I chose this business because I've wanted to change lives and serve people and so , um , it's not about me , but also just you know , it feels really good too , and because that's why I did it might sound like a weird question at this time , but there's a purpose behind it .

Cole Taylor

Sure .

RJ Bates III

What sport did you play in college football ? Yeah , so a team sport . Your answer right there very much proved that it was you , you . You come from being a part of a team back , yeah , yeah . How much of that do you think impacts your ability right now to like lead this team Of people that you proclaim are smarter and better than you at what you do .

Cole Taylor

Oh , all of it . You know a big majority . Obviously , working in a church too is very similar . Like , uh , the goal was just to gather people and um , like it's very volunteer driven , and so I'm trying to get hundreds of people to work for me for free . Like it's a . It's a Different thing , but like football taught me so much about life and business , specifically the team stuff . But like playing receiver did , if quarterback doesn't do well , if the offensive line doesn't block , like I get nothing , I got .

Cole Taylor

I and I've been in those situations where you are wide open , over and over and over again and get no targets , and it's like this is the stupidest thing ever .

Cole Taylor

And so once you start to realize , like you know , if each person doesn't do their job , but nothing happens , and so that was definitely ingrained in me because I played since I was a little kid .

Cole Taylor

Um , but for me too , like I actually truly mean that , like it's not even a humility thing , our team , like I'm not allowed to hands on one-on-one coach people anymore and I say that joking , that can , but like I don't , because there's so much better than me and I broke the other day too . Someone is uh , they're guy . In the 60s he was like man , like you're pretty young , like are you sure you know what I'm like , dude ? Honestly , like I'm the youngest person on our in our company by far . We've got coaches in their 50s and 60s that have been doing this for longer than I've been alive , right ? Oh , really , like how does that work ? And I'm like I don't know , I'm just the young guy that talks a lot and has a good vision and they're so yeah , football definitely ingrained that in me , because Without others , like we're not going to go very far an example of that Last night .

RJ Bates III

Dallas Cowboys are on Monday night football . Yep , there's a play to win the game . Tony Pollard just starting running back , he does a stop and go route and just completely burns the linebacker Wide open for the game winning touchdown . That press got overthrowns him by about two yards . Now , because I live here in Dallas , fort Worth , yeah , I have literally seen 10 plus posts on social media about Can we all agree Tony Pollard is not a first string running back .

Data, Customized Protocols in Health

RJ Bates III

We made a mistake by getting rid of Zeke and I'm like no , no , no guys , he was wide open for the game winning touchdown fight .

RJ Bates III

To your point , if one person on the team doesn't do their job , let's a whole team down . I can tell that through your answer there and I love that we got to go down that low rapid .

Cole Taylor

You can take it further too , because I didn't . I didn't see that play , but Dak could have messed up because one , like his left tackle , missed his block . Yeah , rush and throw . And the left tackle could have messed up because the office of line coordinator , whoever calls right , like , put the wrong signal in and like you could like . It all is a chain of if Misses their assignment , it blows it for everybody and it could lose the game off of one misplay .

RJ Bates III

I love that . I am going to say it was all back . But On that , Good point . But no that that you need extreme ownership , gay , it's somewhere on the book case . It was you , bud , yeah , uh , so All right . Uh , let's talk about the starting line . What does this look like for an entrepreneur ? Because you talked about like doctors , like blood tests ? Yeah , Like dude , this is way deeper than some of the bullshit I've signed up for . Like I gave you some examples . Like , hey , you know , I gave a guy some money and he literally was like okay , go down . Like you know , my fitness foul app and that was it .

Cole Taylor

Yeah , see you next month .

RJ Bates III

Yeah , he's like eat a bunch protein and like follow the workouts and I'm like yo , like you're like hey , like first thing we do is like I'm like holy cow yeah . Oh , you're actually going to get to know what my body needs , like that's pretty cool , so talk about that for a second .

Cole Taylor

Yeah , and to reiterate why we do this , is because I don't care just about abs and biceps , like that's . That's where I I'm even always hesitant to say we're a fitness company . I always say it's kind of health concierge , functional medicine meets fitness . Just because it's like it's not just fitness , like I'm not just giving a workout nutrition program , that's a secondary thing , because I don't care just about how you look . I know so many guys that have had heart attacks and looked really good too , like it's not just being overweight , um and so actually pause , real quick .

RJ Bates III

We were both at an event where Hulk Hogan spoke Uh-huh . He literally said that he gave an astronomical number for like one NFL death . There's like 300 professional wrestler deaths . Yeah , and like dude you go look at a professional wrestler , uh-huh , uh-huh , they're a great god Like . So yeah , just gotta reiterate , because we're out there and we got to hear that . So wild .

Cole Taylor

And so because of that , because I understand that , and also because , again , my background of losing so many people , I don't want to just get someone in shape , I want to make sure they're healthy inside , like it's .

Cole Taylor

Yeah , I don't want to just paint the Ferrari on to make sure the engine functioned well too Right , and so , because of that , our process is really threefold , as one is we get to understand what we want , to actually truly understand what the person needs . And if someone is listening to this like , first recommendation I would ever give if you're going to make changes in your health , is to get data , because it's like I really believe great data leads to great decisions . If I'm going to change things in my business and I'm going to change my marketing strategy , I can't do that without numbers . I can't just be like well , I'm just going to spend more on ads . Well , what if you're like , if your cost per acquisition is trash right now , you're just going to be wasting more money ? Like that , maybe not the move . Like what's actually going on . Not only does that allow us to fix the things that are really going on so we can be healthy , but also allows us to speed things up . Like , if you actually know what your body needs training wise . You know what your body needs food wise . You know what supplements you need . Like it just it saves a lot of guesswork and and pain . Like it's like taking a Lego box out out of its thing and not using the instructions , Can I still build it Sure , like , can I still get in shape and get healthy ? Yeah , but it's going to be way harder and it's going to not get there . It's possible .

Cole Taylor

And so for us , data is so important . So we get hormones tested . We understand cortisol and testosterone and how they all play together . We look at nutrient deficiencies , like you know , b vitamins and D and iron , like what's going on in there . We look at gut health how is your body processing foods ? Which that's the most underrated one . Uh , most guys are like I don't really care about my gut , like digestion , whatever , who cares is bloating . That's a girl thing . But we don't understand that . Yeah , and there's a nerve called the Vegas nerve , which I think Brad talks about this too , because he talks about the brain and how it processes . But the Vegas nerve how in our gut , directly connects to our brain , which basically means the food I eat directly correlates to how my brain performs . 80% of serotonin , the happy hormone , the peaceful hormone , is actually produced in your gut too , and so we push this stuff so hard . It's like dude , if you're not eating good , you're going to be stressed , anxious , your brain's not working well . And so , looking at hormones , nutrient metabolism is working as well .

Cole Taylor

And once we have all that data , that's really phase one . Then it's we have a team of , like you said , doctors , nutritionists and trainers . You have a whole health team that builds a customized protocol off of that . So we say , hey , because we have all this data , here's the food you need to eat , here's the workouts you need for your body . And it's not just like , hey , here's the basic workout program everybody gets Like some people need more high intensity cardio , some people more steady state , some people like for me , they have me doing no cardio for a while because my stress was so high and so it was just workout like cardio for this season . So it's very custom of the person . You know even as deep as like sleep routines , and you know people need hormone replacement or some sort of medication , which we're really trying to avoid that as much as possible , unless it's like a red alert , like you're , you're going to die or this is going to cause you terrible issues unless you fix it . So once we do that , we've got the testing , we've got really custom protocols from our team .

Cole Taylor

Then our goal because you know , I told this on the stage as well , because our audience and our people are very similar to the mastermind that we're at .

Cole Taylor

My guess is a lot of , you know , the real estate entrepreneurs that are following you are similar to this , because our people are so busy we can't just throw here's 800 things to do every day . We treat them like we would our our own people . It's like , hey , you know , we got to do this for you if you're going to get results . And so we act like they're a health executive assistant . Essentially , we run a concierge side to what we do , that we send them all the food , you know . We send them all the supplements , we order the testing for them . We coordinate everything while they travel . Like you know , some of those people are eating shakes waiting in their you know hotel room or you know they were telling us , you know , the the lunch year is not great . Like we send them a new breads . Whatever we needed to do , we coordinate so the testing , then we build a protocol and then from there we put it on autopilot with a concierge service so that it's like great results .

Cole Taylor

Not very much time and effort , except for just move your body and eat the food we sent .

RJ Bates III

Dude , when you told me that about the food , because for me the food has always been the hardest part , it always is . Yeah , I mean , I've got pretty good results , but I plateaued again , probably because we didn't do testing , sure , so we didn't know what my body actually needed . Right , I dropped down probably 25 pounds .

RJ Bates III

I was probably another 20 pounds away from the goal weight that I that , and then I just plateaued and I just kept doing the exact same thing and you know , then I started having like actual issues where I was like , hey , I'm not actually physically , like whatever I'm putting in my body is not working , but not being able to find the food that he wanted me to eat . It's hard . It was like dude , like I'm sorry , but sometimes when I go to Tampa , florida , for a mastermind , like I can't find the pink , pink Himalayan salt only , or my wild caught , damn it .

RJ Bates III

You know , like very specific things like that . So when you were talking about , hey man , you know we really take care of our clients , that was on a whole other level for me . Now , very specific question , but I think this is common , for I don't feel bad . I talked about earlier Like I feel like I'm over the 20s . This would almost be like I know at some point , if I don't make a change , I will stop feeling the way that I'm feeling . But how do you get someone like me to stop and say , rj , do it now , before bad things start happening ? Because how do we stop the mindset that we've had for a decade where it's like , no dude , I'm just going ?

Cole Taylor

Yeah , it's two questions . First off , before I give the main statement , I say I end every one of my talks like this too . But before I say that , the question I really like to ask is OK , you say you feel good and this is what you're doing right now . My question is if you fix it , how much better would you feel ? Like it almost has to be a perspective shift of if I feel fine like this and I'm smart enough to know that junky food probably doesn't make you feel as good just for me , because I've gone through it plenty of times too there's a season after I played football where I ate trash and gained a ton of weight , gained like 40 pounds , because I wasn't working out anymore . It was eating large pieces . I've been there and I didn't feel terrible . I mean , I wasn't happy how I looked and I could tell that there was some weird digestion and I'm like I am , I'm good , I'm still young , but once I have compared it to how I feel now , I just like I didn't know what I didn't know . I feel so much better . My body feels incredible and I think usually asking people it's like dude , if you feel good right now , I think it's one of those things is like you just don't know what you don't know . You're accustomed to this . Most entrepreneurs also say I'm not stressed , but then they start having anxiety attacks or their body starts responding to stress and the doctor is like well , you actually really are . We're so good at convincing ourselves we're not . And so I think it's a perspective thing of like you have way more available to you .

Cole Taylor

But also the phrase I like to use all the time is wake up before your wake up call . I am not going to be the person that makes decisions once the pain has gotten so great that I have to change . I need to be in control of my life , and so I'm always like , dude , wake up before your wake up call . Before the heart attack happens , like it did for my family . Like wake up now so your family doesn't have to go through that , or you don't have to go through that . Or before your wife threatens to leave you .

Cole Taylor

Like wake up now , fix the relationship . Or before your kids are out of the house and you missed all that time for that relationship . Like wake up now . And so that perspective of like hey , if I choose to embrace a little bit of pain now , it's going to save me from a lot of pain in the future , or I can just keep doing what I'm doing and be like I'm OK . Eventually it'll catch up to me . I just don't want to live the what , if eventually Like I want to control and know that I'm controlling the direction of who I'm becoming .

Hormone Testing for Young Entrepreneurs

RJ Bates III

Makes a lot of sense , and you're right Entrepreneurs have the ability to convince ourselves of so many different things .

Cole Taylor

That's right .

RJ Bates III

Yeah , yeah , I mean even when , like , let's just not even talk about health and fitness , just on the marketing side of what you were talking about , where it's like , hey , the marketing is not working , let's just dump more money into it , instead of sitting back and saying , hey , let's analyze the data and maybe our idea wasn't correct , maybe we should do something else . Sometimes we just don't want to admit that we're wrong . So I sign up . I do the starting line yeah , all this blood test you put together this plan . Is this like a forever relationship ? Because it feels like it is right .

RJ Bates III

I don't feel like this is like whoa , it's these where , hey , you're going to fix me in six weeks and then I'm never here for coal again .

Cole Taylor

Yeah , it's not a 90 day program where it's like hey , we got you shredded , see you later . You know , I think in some sense it should be Like I think you always forever need that , at least the testing piece . Like , I think for the rest of your life you need quarterly hormone panels done . That's just a thing that I tell all , especially men . I think everyone in general , but specifically men , like you need to be seeing this on a consistent basis . You know , for us it's typically like let's get you through the first year and then , at the very least , like you need to continue to do testing and we can be around to support in that . Like , if you don't want us to continue to coach you , that's fine . If you don't want us to continue to send you all the stuff and you feel you're pretty good , that's OK .

Cole Taylor

But most people like , even if it's not through us , I'm like please keep getting testing , please meet with the doctors . That stuff is so vital that you continue getting health done . And so at some point , like you know , this is a lifestyle commitment . If I'm committing to focusing on my health , I'm committing to continue to have this data , because I also believe , like I can't fix what I won't face . It's the same thing in business , but for me , if I don't get that data , I start to like , oh , I'm good , I get back in that position . And so for you , too , like , or people that are in that spot , I feel really good , like I'm great and nothing's not that bad . Once you start to see that data and the doctor's like , oh my gosh , like red flag alert , you're like , but I feel fine . They're like , you're not fine , this is like . In two years , this will cause you a major issue . It allows you to see those things , which keeps that perspective .

RJ Bates III

So I am around a ton of entrepreneurs . Mainly , let's just talk about men , because you brought up men and so this is going to be about that hormone testing . 30 , 40 , 50-year-olds Very rarely talk about health , fitness , hormone testing , but men if I'm around , men entrepreneurs in their 20s they talk about this all the time . Why , where did this come ? Why is that generation like hey , like one of my one on one mentees is like hey , I went and got tested for you know test soft throne .

RJ Bates III

I do a TRT therapy now and I'm like this dude's jacked , like he works out all the time . Right , he wears the shorty shorts so he can show up his quads , because he's like , hey , I'm going to guys out , let's go . I'm going to squat 600 . I mean , I got to show it off , right ? Why do you think that generation , this is more important to them than , like , 30 plus year old entrepreneurs .

Cole Taylor

I think it's because of a lot of what's becoming popular on social media . There's a couple guys , specifically on YouTube you know that big Instagram audiences too that are just incredible at education , specifically like Andrew Huberman If you've heard of the Huberman labs and that podcast like just brilliant guy , talks a ton about hormones . There's a guy named Derek of a channel called more plates , more dates . These are massive influencers in the space that teach this stuff and it's become very prevalent . And I think our you know that 20 to 30 or young 30 and even some of the like out of high school guys are seeing so much of this and they're starting to see the value Some because those guys do a really good job of showing , like , the negative effects of not getting a fix and people that have died because of issues or you know how much it improves things , like just because of the awareness people are starting to realize how much of a big deal it is .

Cole Taylor

I love it . I think it's amazing . I think it's good that young people are starting to see that . So you know , even if they don't need which in your twenties you shouldn't need any sort of hormone help , but when you turn late 30s , early 40s , maybe mid 40s , like they're already aware , and they've been getting testing and they're able to see or they're able to fix it . So they never got to that place in the first place . So I love it

Hormone Testing and Understanding Stress

Cole Taylor

.

RJ Bates III

I can only imagine if I I got 30 seconds with my dad and all I could do is explain to him what I did today . And I told him yeah , I have a podcast now . Dad and I actually interviewed a guy and he said every man should get hormone testing quarterly . Like the look that he would give me , you know , he would be like in his sixties . He'd be like what ? Yeah , hormones Men . I'm like hey , specifically men like every core .

RJ Bates III

Why are you saying that Like what is it about men and their hormones that they need quarterly testing on it ?

Cole Taylor

Yeah , and honestly , it's women too . I just , you know I'm typically talking to men when I talk , I push that a little harder , but we , you know , our hormones are . To me it's like one of the most underrated things , because your hormones are so interconnected to every single part of your body . Like , for example , like if you're trying to lose weight and you want to be healthier and losing weight is a big part of that for you . But you have high cortisol levels , which every single one of our clients do . I do . Our doctor gives me crap every time . They're like you chill out , big guy , and I'm like , I'm fine . Uh , like it's just a normal thing because we're so driven .

Cole Taylor

But cortisol , this is a hormone , it's a stress hormone . When cortisol goes up , your metabolism goes down , like it's a direct , like arrow . It's inverse relationship . As I increase cortisol levels , I cannot burn as many calories , but it also increases hunger . So there's another hormone called ghrelin . That is your body's physical response to say I'm hungry . So when cortisol goes up , ghrelin goes up as well . Third thing is insulin resistance increases as well . So you get more cravings and you can't process carbs or sugar .

Cole Taylor

So I use that as one example , like if why hormones are so important is like if I'm more stressed than I think I am , my body's producing too much of that chemical and it's not always just stress . It could be like your body's just not in the right rhythm , like your circadian rhythm is like is off and you're producing too much at the wrong time , which you can fix that with certain lifestyle and supplements . But if that's happening , you're not burning as many calories because your metabolism isn't working . You're hungrier and you're getting cravings and not processing carbs and sugars and all that Like you could be eating less , you could be moving more , you could be crushing it , but you're in so much stress that you're like , why am I not seeing progress ? Right , that one little hormone sabotages everything . And so for me , I think it's so important to know those things because instead of just like dude , you just got to starve yourself Like you just keep eating less .

Cole Taylor

1500 calories is like dude , I weigh 220 pounds . Why do I need to eat fit ? You shouldn't Like . I'm 210 and I've had coaches in the past that are , like you know , 1600 calories . Now I'm like that's ridiculous . That's what a like a 140 pound girl should be eating when they're on low calorie diet . And so once you understand that your hormones affect all of that , you know . Same for testosterone , specifically for guys . Girls need it as well . There's different balance no energy , no sex drive , like you're not going to lose fat or gain muscle , like you're not going to feel good , you're not going to be motivated or driven , you're going to have anxiety , and so those things literally sabotage your whole body if they don't function well . And so for me , that's why it's so important , like you got to get that stuff tested , because you'll fix the issue instead of just beating your head against the wall .

RJ Bates III

It's really crazy . You bring that up . Is it cortisol what your body produces when you do like the hit workouts ?

Cole Taylor

Yeah . So that's why it's so interesting to understand where you're at health wise and what it needs . Because some stress is good , like it's like it's not bad to have stress . Like just you working out in general is a stressful thing on your body . But some stress is like called you stress and a certain type of stress is actually good and promotes adaptation for your body . But there's a line where the level gets too high that it actually starts to do damage . That's why I even say the same thing in fitness . Like I'm running a hundred mile ultra marathon in December . That's not a honestly , that's not a healthy thing . Like there's a line of fitness where it's like , okay , now we're just damaging our body . It's the same thing with with our stress is , once you reach a certain point , it becomes damaging .

Cole Taylor

So for me , that's why I told you like for my last training period of just aesthetics and health , it was bodybuilding work , I just strength training and walking . They wouldn't have let me do hit training because my cortisol was so high from all the travel and all the stress I was holding that were there . You're not allowed to do that . That's going to push you over the edge . You have to stay steady state . So yeah , there's good stress and bad stress , but if you don't know what you need , then people actually end up working out too hard . And we've had clients that , like I work out twice a day , I hit my college and I'm not getting results . And we're like , yep , you're going to work out once a day and you're not allowed to do cardio anymore . And they're like what , what , what , what , what ? And they get in way better shape and feel good and they're like , oh , this is amazing , I don't have to work out as hard .

RJ Bates III

It's funny that you bring up I use the example where I plateaued . I'm wondering if it was just because my cortisol levels were out of the roof , because that's basically what he had me do was hit workouts every single day and then I plateaued and I told you I felt like shit , yeah , but I was like dude , I felt better , like 25 pounds , like can I go ?

Cole Taylor

back to that .

RJ Bates III

Like I'm hurting over here bro , like this is not good , it's great , yeah , it shouldn't be like that .

Cole Taylor

Yeah , so what you're doing and that's the beauty of the testing is if you know what's happening inside and , honestly , like it could have been a ton of things , you could have just had some nutrients you're deficient in . That's why your energy levels are terrible . You could have honestly been like just resistant to . I think you said you were doing a pretty heavy keto genesis , like some people at some point don't need that . Like your body actually needs carbs . Carbs are like I could .

Cole Taylor

I could talk an hour about why you're not a good carb , but all I have to say is like if you don't know what you need , that's that's why to to me I see this with every other coaching company that even the ones I'm friends with and not to hate on them if they're not good at making those adjustments and knowing specifically what someone needs anybody can get results in the first 60 , 90 days just by eating less and moving more . That's that's . That's not hard . You just stop , stop eating as much and you start moving . You'll see progress . But if I want long term results and I want to break past the same 20 pounds I've always lost , I got to know specifically what my body needs , because then I could fix those things that actually stop you to plateau .

RJ Bates III

I love that . Um , and it's funny you talking about the ultra marathon that you're running . So , I'm the guy that you know made his name for doing 50 deals and 50 states and 50 days live on YouTube . It's cool . Well , come to find out . There was a . There's a guy that wrote a book and he actually did this where he did 50 triathlons and 50 states . Yeah , and I read his book and it's two iron men but , dude , he almost killed himself .

Cole Taylor

Yeah , I know , james was just texting him yesterday . This dude is a freak .

RJ Bates III

It was actually painful listening to the audible version of that book . Um , because and I've said this before I'm like dude , you go watch my day one of my 50 day challenge , where I was literally just sitting down at a desk and just working eight hours a day , I'm like . And then you go to day 50 . Like I looked like I actually like was a presidential , like candidate , like through my four year run , where's like I aged , like I look so exhausted where I was just like I'm beaten down , bro , if I get cussed out by one more , I'll just get my information .

Cole Taylor

And like this dude went to 50 50 triathlons and that's like a 13 hour a day of fitness of 26 . Well , it's like a two point something . Mile swim , 262 mile run like a run full marathon . A hundred mile bike , like 13 hours of intense exercise a day , 50 days in a row .

RJ Bates III

He was literally talking about . At times were like he couldn't even fill his legs while he was cycling , like he fell asleep on the bike yeah , just like falls over .

Cole Taylor

And they had crashed a couple times . Why , it's crazy he did . After that , his next challenge was a hundred days in a row , not in different states , but just at his home . Same price did a hundred in a row . He had gotten so much in a routine that he went out the hundred first day and went again and his team was like stop , stop , so you don't have to go . And he did 101 days back to back . Jeez wild .

RJ Bates III

It's crazy , insane . That could not be healthy for him .

Cole Taylor

No , no , not healthy for him at all . It's crazy .

RJ Bates III

So how can people find out more about your program and then also talk about Specifically for the people that are part of the titanium community ? Kind of what you're going to offer to those people .

Cole Taylor

Yeah , two things . I want to do one for just anyone that's watching this . I'd love to give a free resource to them . Um , I love giving people just easy action steps . So if you're listening to this and you're wanting to hey , you know I'm hearing what col says I want to start taking my health seriously .

Starting With Meals and Movement

Cole Taylor

The first place you start is your meals and your movement . Like , uh , you know , unless I'm going to get testing done for you or I'm going to teach you all that that's too much for me to talk about . Unless , you know , I have a lot more time , and that was the only topic we talked about . Like , I don't have enough information or time to be able to guide you through that , and so that's what you want . Like I can help you with the testing , like we can connect on that . But if you just want a quick , easy action step that you can fix now , what you put in your body and you moving consistently is a great foundation for anybody to start , and so I'm going to give it just a free document , a full protocol written off , that's how do I set up my calories for what my body needs , you know what food should I be eating , and then , as well as some workout programs to follow based off of your goals , and so I'll give that free document away . I think it's probably best , rather than just me saying a link , uh , as you just now , just put it in the show notes yes , but he'll put that free document in there for you . Just click it , uh , it'll come to a video of me explaining it , and just put it in your email and we'll send it to you . Um , and so I think that's the easy first place .

Cole Taylor

But those who are in your group , um , that's where I'm going to give some extras . So if you're not in the group and you listen to this , here's a little extra motivation . I'm actually going to give free access to our app to all of his members , where you get a , you know , a workout program that you can actually follow and track and video demonstrations . You get all the word nutrition resources that are in the app . Like you can track your steps , you can track your body weight , but the benefit there is actually having a workout program that you can track and you can see , you know , your data over time .

Cole Taylor

Um , and so those are the the free resources I'd love to get , but also people just are like , hey , like Cole , I really love what you're saying . I probably need all the testing done . I'm happy to connect and I can give my information and the show notes as well . Or if you just want to go to Cole 360 comm , col 360 comm , that's got all my contact , all my sites , all my Socials as well , just shoot me a message or go to our site and fill out the application . Any of those I'd love to be able to , you know , talk to you about how we can serve you .

RJ Bates III

Love it , man . Um , really appreciate you coming on here . Last question I want to ask you is Is you know where you are in your journey ? Do you feel like you're on the path To change , where you're like that family , generational curse of Like health disease and all of your family members and everything like that ? Do you feel like you are on the path to change that for yourself ?

Cole Taylor

Yeah , I'll give two parts of this answer . One is I do because I'm so focused on it , uh , and really , like I started at a young age . It was , um , you know , obviously there were seasons where I was like , you know , I don't care about this and I , but , like I , I've been focused on my health and the things I put on my body and moving consistently and getting testing done for you know , much longer than most people at my age . I started really in high school and I was because my dad had just passed away and we're like , all right , we're getting all this done for you now . Uh , so , because of the intentionality and focus , like I'm doing everything I can to make that happen and I believe , you know , because I choose to be positive , I believe it will change that .

Cole Taylor

However , the second part of that answer is like , even if I can't fix some of the genetic things and I can't fully stop at all , I'm going to do every single thing I can to make sure that it's either delayed or I'm living the best freaking life that I can while I am here . And so I know that there's things in life that , like I can't control , like I can't control the moments that I go Like that's only in God's hands . But I'm going to do everything I can to make sure nothing I do shortens that . And so you know , even if I were to die at a young age which I don't believe I will Like I fully believe I'm on a little long life . I know that I did everything I could and the life that I was here for was lived to the fullest and I'm not going to do anything to sacrifice that .

RJ Bates III

Well , I love the fact that you're already impacting so many different people high level entrepreneurs , um , literally um . The definition of character is you know how you act when no one's watching . But the definition of a legacy is what people say when you're not around Wow . And what people say about you when they don't even know that I've talked to you , they don't even know that I'm interested in working with you or anything . It's like yeah , man without coal , I don't know if I'm still here . Like man , I've lost this much weight . This is where I'm at on my journey . Um , the legacy that you're leaving behind is already there . Um , now , because you're a wave I've had a wave of football players here . I gotta ask you some questions real quick . Where did you play football ?

Cole Taylor

So I played at the University of Tulsa and then I had one year left and I played While I was getting my masters at a d2 school , the University of central Oklahoma . So I had two colleges .

RJ Bates III

Okay , so Tulsa , yep , what was your record Trash ? At calls no just give me , give me your best record while you're at Tulsa .

Cole Taylor

Like our , our team records that we're saying wins and losses . Uh , I'd have to do math . We didn't have any winning seasons while I was there .

RJ Bates III

Did you have more than one win ? Yes , we had like two more than one win . You're better than stratton brown , stratt daddy one win his senior year at Fresno State .

Cole Taylor

We had more than one , but it wasn't like you know . Honestly , we weren't that bad like we . We would play Like we played ou every year , just because we're Oklahoma school . We'd be close the first half and then we just get wax the second half . Uh , so it was still a good time , you see . You see , it was a lot , a lot more fun as far as we didn't get raped every time .

Interviewing Cole on the Podcast

RJ Bates III

I , uh , I give , I give stratton a hard time . I was super nice to him on the podcast , but then we needed a fill in for part of the disruption . Yeah and so he sat in and I was like , bro , you should never come sit in after I've interviewed you on the podcast , because now oh just for one win in senior year .

RJ Bates III

You're . This is low hanging fruit , baby . I can make fun of you forever about this . So I love it . Um , cold . Thank you so much for for hanging out with this band talking about what it is that you do . I think this is , like seriously , um , such an underrated topic for entrepreneurs . We don't talk about it , and I love the fact that you're saying hey , like , get started early on in your journey , don't wait , because the waiting will never happen . Guys , if you enjoyed today's episode , give us a five star review , like the youtube video . Go check out the documents down in the show notes that Cole gave you . It's a great resource and , uh , cole , looking forward to working with you in the future . Man Honored to be here , thanks , object Appreciate it .