The Titanium Vault hosted by RJ Bates III

The LeadZolo Games: Win Your Share of $15,000 in Lead Credits Just for Closing Deals!

RJ Bates III Episode 434

Real Estate Investors: Win Your Share of $15,000 in Lead Credits Just for Doing What You Already Do Best… Closing Deals!

https://www.leadzolo.com/rjgames

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If you’re new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.

We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you’re looking to close more deals - at higher assignments - anywhere in the country… You’re in the right place.

Who is Titanium Investments and What Have We Accomplished?

Over 10 years in the real estate investing business
Closed deals in all 50 states
​Owned rentals in 12 states
​Flipped houses in 11 states
​Closed on over 2,000 properties
​125 contracts in 50 days (all live on YouTube)
​Back to back Closers Olympics Champion
Trained thousands of wholesalers to close more deals

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With over 2,000 Videos, this is the #1 channel on YouTube for all things Virtual Wholesaling. SUBSCRIBE NOW!    https://www.youtube.com/@RJBatesIII

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Speaker 1:

what's going on everybody? Welcome to today's special live with our friends from lead zolo. We got drew, we got cody. What's going on guys?

Speaker 2:

RJ. What's up, hey everybody.

Speaker 1:

It's been a while since Drew's been on the channel. It's like a year ago. You came on with me and Cassie and then we got our new friend down here, Cody Morris. Cody, why don't?

Speaker 3:

you introduce yourself and explain your role with LeadZolo. Of course, yeah, lucky to be on here with RJ and Drew. So, yeah, what's up guys? I'm the COO over here at LeadZolo. So anything you guys have to do with LeadZolo, I'm in the background making sure that y'all are taken care of. So excited to be here and to share a little bit more today.

Speaker 2:

Well, and I'm a quality over quantity kind of guy, so I definitely not been around. But the reason is we've been, we've been really navigating the lead gen industry for the last year and we've had a tremendous amount of, uh, new ideas and new ways of running our company, uh. So I'm really excited to kind of talk about that and then like let's just give away a whole bunch of fucking money today. Uh, do you guys want to do that?

Speaker 2:

like that'd be kind of cool, so let's, let's do that. So here's the thing. Uh, you guys want to do that, let's do it. That would be kind of cool, so let's do that.

Speaker 1:

So here's the thing you guys know I'm all about competition. I think competition breeds greatness. You know, you guys meet with Nick. You know once a week, once every other week, about what's happening with LeadZolo and the students inside of titanium university and and Nick comes to me and he's like dude, lead Zolo's got this awesome thing going on. We had this plan live that we were going to come in and talk about PPO regulations, right? Well, I'll ask you guys about it, but I think y'all have pretty simple solution on it, so we don't need to beat a dead horse there. Right's like they're doing these games, the lead zolo games, and I'm like dude, you got me a games like how do I win? You know I?

Speaker 1:

can I add another trophy to the trophy case over here. Uh, so explain, drew. You know what are the lead zolo games yeah, so, um, this is just exciting.

Speaker 2:

Let me try and figure out. Let's share my screen. All right, don't show these tips again. Let's uh, this could get interesting. There we go. All right, the lead solo games, this, this is this is what we want to do. So the lead gen industry's changed a lot. Uh, tcpa, blah, blah, blah. We can talk about all that stuff. We have a 45-minute interview with our lawyer, we can. You know, you guys are going to send it with Nick. That's all great. So a lot's going on.

Speaker 2:

What we wanted to do is re-inspire everybody in the industry with some confidence now that regulations have been looked after and we can feel super good about inbound leads. A lot of in bound is dead. So there's there's, you know, more emphasis on inbound leads. So we want to just give away a bunch of money in february. What we're gonna do is literally everybody on the platform. If you're already on the lead solo platform, you're already in the games. If you're not on the platform, just book a call. It doesn't cost any money to get onto the platform. It costs money to buy leads.

Speaker 2:

The idea is simply this for everybody who buys leads in February, we're going to give you bonuses to work towards. So, for example, the person who closes the most amount of contracts total number of contracts in the month of February, we are going to give you five grand. So plain and simple leads you buy in February contracts, you close on them, you upload the HUD in a very simple form. We count them hand, one by one. We're going to count them, every single one. We're going to update this beautiful leaderboard and the person is going to win five grand in lead dollar credits. Second place two grand. Now we also know that there's going to be people like RJ who's just going to go dump 80 grand and buy $35 leads and call 16 hours a day, and so it's going to be a little hard maybe to compete up here for some people. So we're going to do highest close rate. So if somebody wants to buy 20 leads and you close two contracts and have a 10% close rate, should be feeling pretty good about that, right? Maybe go follow up on those 18 leads for the rest of February and get another two contracts out of it and try and get a 20% close rate, because then you can be in the rankings for highest close percentage off of your leads. Again, just leads generated in the month of February. Top prize we're going to give them three grand. Second prize a grand. Then we're going to do fastest lead to contract. So it'll be the time you receive the lead to the time the Docu sign was sent back to you. So that's how we're going to track that.

Speaker 2:

This one I'm I'm most excited for only because, like, I've seen somebody make a hundred grand or sign a contract worth a hundred thousand dollars in 16 minutes on stage with a laptop on a stool. So there's, uh, this one's gonna get pretty exciting, I think. And then the final drawing we're just gonna throw money at people. It's gonna be really oprah-esque. Um, we're just gonna draw huds out of the basket and the top five we pull out. We're just gonna dump money into those people's accounts. So plain and simple, we want to pay you to come sign contracts for the month of february, and so everybody can get excited about lead gen again.

Speaker 1:

I love it, I love it, man. So let's scroll back up here to the no. No, no to the first. The first one is the most amount of contracts. Right yeah, total contract signed. So on this, is it contract signed or is it contract signed that lead to a closing?

Speaker 2:

Contract signed for this time around. We do want to involve a dispo portion to this, but it'll probably be in future games when we kind of get our heads around that a little bit better. We'll probably partner with investor lift or somebody like that.

Speaker 1:

Gotcha, and then on the highest close rate, which I love. The highest close rate because this does allow people that maybe are solopreneurs, they don't have the budget. Close rate, which I love. The highest close rate because this does allow people that maybe are solopreneurs, they don't have the budget. You can still win. I mean $3,000. And, like you're saying so, it's a minimum of 15 leads purchased.

Speaker 2:

Correct.

Speaker 1:

Yeah, right, and then it's the highest close rate out of that, and then a thousand for the second and then fastest lead, the contract time. So you're going to base that off of. If I buy the lead at 2 30 and I close it at 2 40, my time is 10 minutes. I gotta show you that I got a signed docu sign at that time correct yep dude, yeah, I, I'm gonna tell you right now I am winning number three.

Speaker 2:

You need to set the time on day one so that everybody's got a time to be.

Speaker 1:

Yeah, I think I'm going to shoot for day three. Okay, let's, I'll take this screen down. When is this officially starting? What's the first date of the lead solo games?

Speaker 2:

We're going to be launching February 1st, which is a Saturday, that will officially be the launch of the lead solo games're going to be launching february 1st, which is a saturday. That'll officially be the the launch of the lead solo games and it'll be up. We'll be counting leads up until the 28th of february. Obviously, some contracts are going to come in in, like the first, uh month of march, uh, first days of march, first days of march. But they so the contract does, as long as they're from a lead that was generated in the month of february.

Speaker 1:

So what's the cutoff date of?

Speaker 2:

it cannot count anymore if it's uh, we'll probably close it down two weeks into march, gotcha okay, so you have a few layover days right inside of march to get those deals closed.

Speaker 1:

Yeah, but then there's going to be official cutoff time. That's where everything will be tallied up, and is that? You said there's going to be official cutoff time and that's where everything will be tallied up and it's. You said there's going to be a leaderboard, so inside of lead zolos login you'll be.

Speaker 2:

There'll be a leaderboard yeah, the login leaderboard might not be ready, uh, right away for this game, so it will just be an email leaderboard coming out. But, uh, by the time this game is over, we'll have an internal leaderboard. We'll probably also post it on the website as well, so everybody will get to see. If you are participating in the games, expect your name to be on a leaderboard, should you make it there? We want to make this fun and to be clear.

Speaker 1:

You don't have to do anything to participate, you're just automatically. As long as you're buying leads in February, you're competing.

Speaker 2:

It's as simple as that. Yeah, it's just the only extra step you have to do is submit your HUD, and so if you go to leadzillogamescom, there'll be a link in there to submit your HUD and we'll be emailing everybody on the platform quite regularly.

Speaker 1:

There you go. I mean this is awesome, I mean. So why are you doing this?

Speaker 2:

you just want to give us a bunch of money yeah, well, honestly, honestly, the whole tcpa thing was kind of made for a turbulent time at the end of last year and I think a lot of people were kind of concerned, like I know I'm in a few masterminds myself uh, and I was in hawaii with a group of like, uh, amazing real estate investors and they were all sitting around tables looking at each other, going, like what are we getting into next? Like is this the end of real estate? Like it was heartbreaking. And so you know, we've come past that, right, and we now know what the regulations are. We now know the solve for the regulations. We now know that we can still operate. We just need to make sure that we're squeaky clean, just like any other industry, and that's totally fine. So we want to like reignite the vigor and the excitement to get some leads and get some contracts and stop messing around, like let's get back to work. That's kind of the point here. So let's, let's have some fun and do that.

Speaker 1:

I love this. Michelle said lead Zolo making February fun again. There you go, good stuff. So let's talk about the turbulent times there, for for a little bit. I mean I it would be, I would be a bad host if I didn't at least talk about this. I mean, like you said that people were freaking out, right, I mean we're, we're in family mastermind together. I saw the post where people are like what's gonna happen to pbl? Is it dead? I even had to make the clickbaity post paper leads dead. And then I said, of course not. My whole thing about what's happening is, I felt, in the long term, prices were going to increase and the quality of leads were also going to increase. Now that we're basically here, right, we're four days away from D-Day, what do you think, drew? I mean and Cody, I get your feedback on this as well Our price is going to increase, and do you think the quality of leads is going to increase because of this?

Speaker 2:

So what's really important here is for everybody to step back and understand the intent, right? The intent of everything that's happening here is that in America, they've decided that they're sick and tired of people. Getting spammed is what it comes down to. So that's kind of what's coming around. It doesn't want this regulated technology, so AI and robo-dialers and all this just spamming people at mass. So it's trying to get rid of that. What is that going to then do? Well, yes, it's going to get rid of spam. It's going to get rid of shitty leads kind of that are in the mix around the world, which is kind of nice. Are costs going to go up? Probably, right, Like agencies and companies are used to doing cold calling and text blasting and that kind of stuff, they're not all going to go to direct mail and urinal ads or whatever it is. They've got to come. They're going to start competing in the same ecosystems that the rest of us have to, which means on Facebook, on Instagram, on Google or whatever it means.

Speaker 2:

But at the end of the day, it's just great. Iron sharpens iron I think about it and we talk about it every single day in our company is that prices might get a little bit higher. But exactly what you're saying the quality is going to get higher and it just means that we need to learn, as business owners, how to make more money per lead. Right, and that comes. That's true to me, because I'm paying more, but it's also true to you. Like you need to learn how to make more from your real estate transactions. Like how you went from making an average of 5K per assignment fee 20 years ago to whatever it is now 20 grand per assignment fee. We all just have to adjust and it's all relative, right and just know that.

Speaker 1:

So I had this epiphany last week when I had property leads on here and we were talking to them about the changes that they made. It's pretty simple changes, you know, because they're mainly exclusive leads anyway. So it was a real simple solution for them and as I was talking, it was like all right. So when this all started, the knee jerk reaction was that this is bad and that the prices are going to go up. But then I started thinking about it. All of these sellers that are currently getting cold called through robo-dialers and these multi-line dialers now that's a problem. If you read the regulation, that's really where it's directed right, where it's like I'm using the robo-dialer, yep, so that goes away. Well, that means all these sellers that we talked to that are saying I'm getting killed every day with people calling me. Now they still have a house that they want to sell. They're so motivated. Doesn't that mean that maybe six to nine months from now, we're going to have more people clicking on y'all's ads to seek us out because we're not reaching?

Speaker 2:

out to them as much You're 100% right Like that's exactly what it is right. We like inbound leads. However you want to call it PPL, seo, all that kind of stuff it's already the most compliant form of lead generation as is. So, you're right, it's just like hacking off the bottom stuff and really it's just showing that it's just like this is where we're all going to ascend to. It's like buying a Tesla right, you're buying a Tesla, knowing that it's a cool car and it's worth the money and all this kind of stuff, but knowing that in 30 years guess what?

Speaker 2:

The stick shift Honda. It's not that it's going to be a shitty car, it's that it's not going to be allowed on the roads anymore. And so it's just about making that decision now and going let's go 100% compliant and make sure it's inbound. Anything inbound is just going to not be compliant. Like Canada for the last I think it's been long gone and even like direct mail is getting regulated up here. So it's like that. Like not that us always follows canada, but like you can see where it's going in the world, right, so it is, everybody's gonna have to ascend to inbound at one point. So it's about who can, who can make the most of it now, I think, is who's gonna win then?

Speaker 1:

cody, you're newer to the lead Zolo team newer by a couple of months, right? What has been your experience with joining the lead Zolo team and kind of dealing with these times of like, hey, there's these regulations coming down, what have you been hearing from customers and things like that with your time with lead Zolo?

Speaker 3:

Yeah, I think that a lot of investors they're afraid, they're uncertain and uncertainty happens when you see a big change like this. But actually a lot of my background comes from coaching, consulting and info products and things like that and that's kind of how I met the guys three years ago and so I saw a lot of that regulation happen, like Drew was saying, in the EU. So I had a few clients who work with the EU through the Brexit stuff and some of the things that you did with data privacy and things like that, and it was actually pretty simple to navigate. Like Drew was saying, you just cut off the bottom feeders, like any people who are doing things that are unsavory anyway. And my immediate thought because I have a background in building and managing a bunch of sales teams that's actually how I knew Nick on your team and my immediate thought was like, oh, this is just going to actually increase our contact rate. So if we can have more compliant consent and people know who's going to be in correspondence with them, it's actually going to increase contact rate and therefore close rate.

Speaker 3:

So I'm just always finding the silver lining If I'm committed to something, which is why I'm so stoked about what we're doing at LeadZolo, I see that there's such longevity in the real estate industry. And, yeah, it might change compliance, regulation, some of those hoops you have to jump through, but anytime that there's some regulation or compliance, it actually means that there's more viability, there's more long-term viability in the industry. And so if you just if you know you're a good business person, you have ethics, you care about the people, you want to help out, then you'll be in a good spot. Right, it's the people who are trying to cut corners and try to find the shortcut, which is a lie. Uh, the people try to do that stuff. Um, that's just what doesn't stick around. So I'm personally stoked.

Speaker 2:

I always I always think of like there's a's an analogy. It was in a meeting with a bunch of media buyers a while ago and we were talking about a funnel that wasn't working. The guy was getting all kinds of leads, but they weren't closing the leads A different space than this. And somebody on the team brought up Dan Kennedy and they're like do you know what you have to do to speak to Dan Kennedy? You have to write a letter. You then have to mail the physical letter to his office. His write a letter. You then have to mail the physical letter to his office. His office will then fax it to him to a fax machine that he checks once a week. He will then read it through the course of that week and then back on fax day he will fax it back to his office girl, who will then put it in an envelope and mail it back to you.

Speaker 2:

And the reason is is that Dan Kennedy doesn't want to speak to anybody who's not willing to jump to a bunch of hoops to speak to him, because that's what makes that person serious. And so I think it's the same thing with this. He has more compliance. Our forms have to be longer. There's more check boxes. There's more of this bullshit, but it just means that person is that much more serious who is selling their home.

Speaker 1:

So everybody wins yeah, man, I was. Uh, I was talking about this inside of one of tu's implementation calls and you know we were just going through all the the details and what it meant and it was hilarious because one of the guys goes. So it kind of instantly shows that this seller is more motivated than what we're getting right now, because they're literally saying like, yes, I'm okay with titanium investments reaching out to me and they're giving that consent, so it's a sign of even more motivation. And I was like, yeah, absolutely, this is what we've been saying. That it shows that they're even more motivated.

Speaker 1:

And as this has progressed right over the past couple of months, what's hilarious I have made a decision in my company that I've cut all lead generation outside of ppl. Yeah, and I'm I'm looking at this. Uh, you know, gene from speed to lead jokingly said uh, all ppl providers should make a statue for me as being the leader in this industry. From saying PPL is what you're supposed to do. He's like everyone else is still holding on to the cold calling direct mail. Now I'm just like fuck all that, no PPL only Because I truly am like guys. I've been doing this for a decade and I just know how bad it was before lead Zolo existed. Yeah, it was like dude. It was a pain in the ass to get ahold of an actual, motivated seller.

Speaker 2:

It comes down to what the heart of the PPL industry is right, like when, when our model of PPL, the purpose for us on the backend, is that we want to control all of media buying for you, so you don't have to deal with it, that's our, that's our value prop and so that, like you, as RJ, just worry about sales and so like, yeah, absolutely, ppl companies. We've paid tens of thousands of dollars to our all of our law firms and and private consultants to fix this problem. Like, let us fix it for you, let us, you know, let us take charge of that, and that's I like that. You say that and a lot of people should think that way, and if you have an other agency, I would expect of them to have the answers and make sure that all of your leads are compliant.

Speaker 1:

I mean here's. Here's the thing for me. I now I run two businesses my wholesaling business and titanium university. I have specific people in my life that are in charge of all the media buying and all the marketing, and I love them to death because that allows me to just do what I'm really good at, which is closing deals on the phone, doing wholesaling and talking about how to do wholesaling right. I mean, think about it, you guys are essentially my nick. Nick. Here is the one that goes out and buys all the media to get wholesalers to come in and learn from titanium university. You guys do the exact same thing.

Speaker 1:

I am adamant on this. This is what the, the mindset of and the. The theory on PPL has to change with wholesalers, I agree. The theory on PPL has to change with wholesalers, I agree. Y'all's job has to be to find someone in the United States that raises their hand and says I have a house that I want to sell today. That's it. That's all I want you to do. If you do that, then I can guarantee I will close somewhere, depending on the location and the market.

Speaker 1:

One out of seven to one out of 25. Right, and that just depends on if they're city, countywide, statewide, nationwide. If it's nationwide, it's going to be somewhere in the range of one out of seven, one out of ten. Yep, it's guaranteed. It is what it is and I've proven it over and over and over again. Yep Random lives All right.

Speaker 1:

Rj is going live on a Friday at two o'clock, like the worst time possible, and y'all give me 30 leads and it's like boom Now one out of 10, I dialed the phone 10 times and I got a contract. It's like 10 times that I got a contract. It's like I I saw on here. Tori said I love the concept of PPL. It's not a concept, it just needs to be the way that you do business. Wholesalers have to adapt to the way that this needs to be the way that you do business moving forward. That being said, I do have a question Do you think that with this regulation you know, because the fear in wholesaling is when there's one regulation, there's going to be five that follow it Will there be more future regulations moving forward?

Speaker 2:

No, the only, the only. I could see them taking one step further, but I would like, I would, I would wish it upon, like, absolutely bring it on, which would be forcing all leads to be exclusive and not being able to sell leads to multiple parties. That's still absolutely legal, assuming there's a way to get through the one-to-one part, but it doesn't have to be one-to-one, and so leads can still be databased and sold multiple times. I do hope that it gets to that point because, great, all of us, that's what we all do anyway. That's what we do, yeah. So, yeah, yeah, past that. No, like what, this isn't, this isn't a wholesaling, this isn't a real estate like issue, right, like this is just lead generation. So, you like, this affects not us in this group, this affects meta, this affects google, this affects literally everybody. So, um, it's only going to go as far as any of them allow it, right, and so I think, exclusive one-to-one consent, even not one-to-one, but exclusive leads with, with intent to contact. I think that that's got years and years, and years.

Speaker 3:

Yeah, it's a, it's a data, it's a data privacy thing that happened in, like, going back to like Cambridge Analytica leak with 2016. It's why Zuckerberg had to go in front of congress. Like that's really where this started, in the us at least, and, like I said before, like the eu is doing this stuff with privacy sharing a long time ago and we're just a little more cavalier and maverick in the us, which it's like that's fine. We're a capitalistic society. Um, like, I think that's what it really is.

Speaker 3:

It comes down to data and making sure that, like you or your grandma's information is not getting sold out there to take advantage of people. And so, in the situation with PPL, yeah, like Drew said, it's not a wholesaling problem. No one's coming for y'all's income or y'all's livelihood in real estate investing. It just comes down to data, and I think that's just something that we, at the macro scale, have had to face, with technology just going through the boom that it's happened, that's happened over the last 20 years and, um, and it's just getting to the point. And I also think this administration is not going to be the administration that, like, continues to clamp down on regulation, like, um, if anything, I think we're going to see the opposite a little bit, or maybe just kind of things be put on ice, which, yeah, it's good, it's a good time to make money.

Speaker 2:

At the worst case, 10 years. You might look like the 51st up here where we're a little more regulated but I don't think it'd be any worse than that.

Speaker 3:

Drew can't wait for Canada to become the 51st state. Just everybody for the record.

Speaker 1:

I can't either. I can't wait to do wholesaling in Canada.

Speaker 3:

Come on, baby. British Columbia wholesaling is going to go hard.

Speaker 1:

Real quick. I want to address this comment and I'm going to be very aggressive with my answer here. Audi Luck says everyone says something different. Brent Daniels is so PPC heavy. What's the difference? Industry makes my brain hurt. Everything works and nothing works. Here's the thing, audi. I will give you a very direct answer. Okay, my good friends Ryan Boneta and Brent Daniels both called me about a year ago and they asked about PPO and I told them the honest truth about PPO. Here's the deal Ryan Boneta tried PPO.

Speaker 1:

Truth about PPL. Here's the deal. Ryan Pineda tried PPL and then he said I am an all-American capitalist. I'm going to go make my own PPL. Congratulations, ryan. We appreciate you. He's doing his thing.

Speaker 1:

Brent Daniels tried PPL and he decided I don't like giving Drew money because I'm smart enough to figure out how to do PPC myself. So instead of spending $75 a lead, he figured out how to do $50 a lead and he preaches that. Here's what I will say. I preach have a hedgehog concept. I don't want to do what Drew does. I don't want to be good at PPC. I don't want to worry about regulations. I don't want to worry about meta ads. I don't like Zuckerberg. I don't want to worry about meta ads. I don't like Zuckerberg, I don't want to fuck around in his world, I just want to call sellers and close deals. So I believe in PPL because I have no problem swiping my card and giving Drew money and Gene Boinkoff money or anybody money as long as it gives me a seller that raises their hand and says I have a property I want to sell.

Speaker 1:

So does it work? Here's what I would ask you. If you can go on anyone else's YouTube channel and see them do what I have done fucking, repeatedly and relentlessly for years, then maybe theirs works. But you can go on my channel and you can see 50 days straight, eight hours a day, of me calling LeadZolo leads and closing, and I think close to 70% of the 125 contracts were directly from LeadZolo. You can go on my channel and you can see me only call LeadZolo leads and close a deal every single time. So does everything work? I don't know, but I do know what I do does work and I've proven it to you time and time again.

Speaker 2:

And I think to your point too is that, like people always say this, like what's the best lead? Does it come from Facebook or X? And it's like, like it's the same person, guys, Like it's the same person who goes on YouTube and Facebook, Like I don't care if they scan the QR code on your own cake, Like I said earlier, like it is a person raising their hand saying that I am somebody in need and, like you said, you just specialize in helping those people and we just specialize in getting in front of getting an advertisement in front of them.

Speaker 1:

And, to be clear, there is no difference between PPL and PPC other than the fact that I am paying Drew and Cody for doing PPC for me, yep, I'm running, we run PPC.

Speaker 2:

Those leads are coming through the system all day, yep, and I don't go along with it.

Speaker 3:

Ask yourself, like what social media app do you use? Do you only use one? Most people don't. Most people use several, and they use them for different reasons. And you're like, oh cool, I check Facebook this often, I get on Instagram this often. I get on Instagram this often. I get on TikTok or YouTube or whatever. Most people are using multiple social media apps. Very few people are just like this is the only one that I use.

Speaker 3:

And so to Drew's point. It's like you're in the same audience. They're just at what point. Did they finally fill out the form? Did they finally click on the thing? How many different RJ videos did I see before I finally was like man, I need some help with my sales process. I need some help taking my business to the next level.

Speaker 3:

It's just that's how we work as human beings, like. Something that has been really interesting to me is just studying how do we make decisions, how do I make decisions, how do we all make decisions, and that's what I love about our company and that's what, honestly, I love about sales, too, rj, is we just get to understand, like, what is this person really want and how can I help them get what they want? And everybody wins. So I think it's great If you're smart enough and you're like, oh, I'll run my own ads. Great, go and do it and you will step into our world and you'll see that it is not that simple and you don't have all the control and you need to spend the money.

Speaker 3:

Same thing If you get 20, 30 leads from whatever provider. The system works when you work it. There's a million different ways to get in better shape, to build a business. You could be a millionaire in real estate investing. You'd be a millionaire by having a porta potty company. There's a million different business models. It's like asking what's the best business to start. That's a weird question to ask and there's a complex answer. But the system works when you work it. That's why RJ is successful and that's how anyone can be successful if you guys stick with it.

Speaker 1:

Here's my fellow hockey brother, justin. Justin, I love you, man, but I don't know what you're talking about right now. $500 per lead for a house in retail condition doesn't seem worth it to me. Now let's just assume that that astronomical price that you just gave is accurate $500, which, by the way, I don't spend $500 for leads, so I don't know where that number came from. But let's just say it is All right and you close one out of every 10. That means you spent $5,000 to get a property under contract. Now I know you're here in Dallas-Fort Worth, which means your average assignment fee should range somewhere in the range of 15 to 20 grand. So you spent $5,000. Say you made $15,000. That means you made $10,000 profit on that deal. Now again, that's with your astronomical, non-realistic price.

Speaker 1:

Here's the thing you would still have nine leads to follow up on, and this is where that compound effect really takes.

Speaker 1:

In six months down the road, I'm now going to close another deal out of the leads that I got two three months ago and that's where, during the 50-50-50, we saw we got to one out of every seven because of the follow-up and being relentless inside of that and me following up with each one of those leads. Now, cody, you're gonna walk us through the program now and I would like for you to show how it's not $500. And there's so many different ways that you can buy leads where you're not spending $500. But even if you were spending $500, justin and DFW, what I would like to go through is, even if you reverse engineered this with direct mail or cold calling or any other lead source, you're still going to be relatively high, just because of the market that you're in, on your average cost per contract, even though it's not going to be $5,000. I mean, that's just not a realistic number. So, cody, do you want to go ahead and share your screen and walk us through?

Speaker 3:

the program? Yeah, absolutely yeah. The reality of how this platform works you guys see that All right, Yep. So the reality of how this platform works, uh, you guys see that All right, yep. So the reality of how this platform works is like, if you're spending $500 per lead, like it's, it's actually cause you're getting in like a little bit of a contest with you know some dude down the road, right? So like it's actually not entirely necessary. So, um, for those of you who have never seen it, so this is going to be our lead solo portal, so you can set your account up and get logged in.

Speaker 3:

I have it on dark mode right now because I just I think it looks cooler. So you have a quick dashboard. You can see the leads that you've received. This is a test account. There's not a lot of data in here. And then you go into bids and you're like, cool, I want to buy leads in Dallas, fort Worth, I want to buy them in Tarrant County, and. And so when I go in here and I'm like, hey, I want a lead solo, residential, off-market lead.

Speaker 3:

There's a number of different lead types. We have Spanish leads, commercial, off-market. You can also get some home light leads, off-market land, lot, mobile home, mls listed. They all have slightly different prices at the different bid scopes and I'll show you what that means in a second. But obviously majority of leads are going to be our off-market leads at the residential level that everybody knows and loves and that RJ closes a ton of. So you can come in here at the county state level. We do have nationwide for now, but most of the lead flow makes more sense. I'll show you in a second. Marketplace makes most sense to do with the county or state level and you can pick your county right. So you guys are over there in Tarrant County, I think, rj Yep.

Speaker 1:

Yep, tarrant County.

Speaker 3:

Tarrant County. So the bids start at $200, right, so this bid minimum, the way to think about this, is not just an outright bid system. Leads always go to the higher bidder because there's actually some logic that will A keep you from paying whatever the top bid amount and I'll talk about that in a second. And then also it's really more of a priority like round robin system, because someone else might have a cap. They might only receive two leads a day. So they might bid that exorbitantly high $500 and they're like give me a lead for $500. But they might also have a cap of two leads, because who's just got deep enough pockets to really go $500 per lead at scale? Not a lot of people, and it really you just don't need to. Some fun fact for you our average bid on the platform because we track this daily is right around $240. So the bids aren't really that astronomically high. And if they do get that high, like I said, it's a little bit of a contest and they don't really stay that high. So you select what bid do I want and then I create that bid. And now what you've just signaled to the Leedsolo marketing team is hey, I want leads in Tarrant County and I'm willing to pay $200. And so that will show up in your bid. I've got a bunch here, so this kind of buried and so there it is right. So I don't have enough money in my wallet to cover that, and so you'll see that. You'll see that I'm going to be receiving these leads in the round robin or distribution system when I'm up, and you'll actually see that I'm going to be paying $10 less for the lead because I have a customer badge. There's a whole customer badge system where it'll apply discounts based on dispute rate and that's calculated based on spend a rolling $5,000 in spend. Try not to go too deep in the weeds and if you have deep in the weeds questions, then please drop them in the chat or grab a call with our team so I can bid on leads here in different counties and states and different lead types, and then I can also buy leads immediately.

Speaker 3:

Say I don't want to wait. I'm like, hey, I want to go close leads today. Rj is like I want to close leads right now so I can actually go and see what's on the marketplace to buy. So I don't have to wait for the priority system and the LeadZolo marketing team to deliver me leads. I can come and grab what I want where I want it and pay the price that I want. Right now I can buy leads for this current price and I can also place a buy order similar to stock market, and I can sort that by state as well as the type of lead that I want. Show me Texas, state as well as the type of lead that I want. Show me Texas. You got it, buddy. Show me Texas. Survey says let's see how many. We got Cool Seven leads right now. These rotate every 24 hours, so they come onto marketplace when we don't have a bidder and then they just kind of tick down eBay style or reverse auction eBay style down and down and down. So we got a couple spots here.

Speaker 2:

So in San Antonio 40 bucks down there at the bottom 40 buck residential off-market lead.

Speaker 3:

It was generated 22 hours ago. That person.

Speaker 1:

I mean 135 for a residential off-market lead in San Antonio is crazy.

Speaker 3:

It's a deal and, as you can see, someone has placed a buy order at 95 bucks. So someone said, hey, I don't want that lead 135, a little too rich for my blood, I'll take it at 95. So they can place that buy order and so I can go in here and say, hey, you know what, I'll take it at a hundred. And I can, kind of, you know, edge that person out and they'll get a notification. Hey, someone's just outbid you on your buy order. But yeah, exactly, RJ, san Antonio, texas, lead great market. There's a lot. It's a growing metropolis. I used to live there, actually, so I'm a big fan of San Antonio.

Speaker 1:

So real quick, because I just want to make sure that I'm not incorrect in what I was saying. Can you go back to placing a bid in the market where we did Tarrant County? Can you just check and see what Dallas- 200 bucks, 200 bucks. No, check Dallas County. Oh sorry, Dallas County will probably be more right, but I'm just curious to see how high we could actually get, and Dallas County is probably gonna be one of the highest yeah 250 right now.

Speaker 3:

I've seen it 350. Yeah, don't get me wrong. We have some people who come in and they put in some high bids but, like I said, it's a measuring contest. They're like I want all the lead volume. There's something that's really cool about our priority system really quick, $250. Let's say it was $500. It was like geez, $500. Man, that's rich for my blood.

Speaker 3:

We have something called second step bid logic. It's a funny name. What it basically does is saves you money. So if you go in and you say, hey, 500 bucks, I want the lead, I want all the lead flow, now if, if RJ's the second place bidder, which obviously RJ's competitive guy, so I don't know if that, I don't know if that stayed for a long time, but let's say RJ was at 250. I'm at 500. When I get the lead, I'm actually only going to pay 300 because of the second step bid logic. So it does not charge you the most amount of money. It charges you what is needed to get the lead, so one step above what the person in second place is in the bidding system. That's what you're going to pay to get the lead.

Speaker 1:

Gotcha, listen, this, right here is the reason why I love PPL, because I could sit in here as a nationwide investor. I can actually come in here and navigate the counties based off of what I'm paying per lead. And what I tell my team now is hey guys, identify where you have a buyer that needs a deal right now right, whether that's in San Antonio, tarrant, st Louis, new Jersey, wherever it is and then go in there and let's see how much money we can spend on these leads. And then choose the leads wisely, right.

Speaker 1:

What I did during the 50-50-50 was just insanity. I mean it was just freaking, wyoming, west Virginia, vermont I mean it was coming from all different angles Right. But now we're a lot more strategic about that. It's like, hey, we're pinpointing the locations, but it's also based off of the pricing, right, and this is what you guys have opened up and how beneficial that is for the wholesalers. So, justin, not to give you a hard time or anything, but that's what I wanted to show you. Right, there is, it's not necessarily that you have to spend $500 and you can be strategic about where you're picking.

Speaker 1:

He wanted to filter out the condition of the property.

Speaker 2:

No, we can't filter a condition, but we definitely have different lead types. So, like Cody was talking about the $200 leads, like, those are our premium leads. We now have a partnership with HomeLite. So what? Homelite generates leads for their realtors and what happens is they get all these leads of people wanting to cash offer and they don't know what to do with them. So we've made a partnership with them where we get those leads and they're listed at $75 a lead at the county level. Right, so they're attainable for somebody who wants a cheaper lead.

Speaker 2:

There's also, like we also get people who fill out the form but they're listed on the MLS and they're on contract with the realtor. Well, we know we can't, we're not selling those leads to you, but we need to do something with them. So you can come in and put $5 bids on those. Like, is it not worth? Would you buy somebody a Starbucks coffee if they came up and said, hey, I'm listed on the MLS and I'm pissed off with my realtor for not selling my house yet? Like I the $5 conversation all day long. Or you have a new sales rep. Give them 30 bucks on marketplace to get warmed up for the day.

Speaker 1:

Drew, we went live with Jerry Norton um, calling y'all's leads a couple of weeks ago, yeah, and it was one of the early ones. It was hilarious. Me and Jerry were backstage five minutes before. Jerry, you know I've got the list of leads and I share it with Jerry. Jerry's hilarious.

Speaker 1:

When I go live with him he's always like will you just navigate all of the lead stuff and just tell me which one to call? I don't know why he's always like that and I'm like sure it's just a spreadsheet, we're just going to look at it together. And so I was like the one thing I want you to pay attention to is like some of these are listed on the MLS, so I don't want you to call those. If we have like a super high-motivated off-market lead, okay, first dial, totally motivated off-market lead, yeah, okay, first dial, totally didn't look at it called an mls listed and he had a fantastic conversation and I believe it ended up he got it under contract unbelievable and that lead would have been sold, I think, for like what, 10, 15 dollars yeah, yeah, you can scoop them up.

Speaker 2:

A marketplace for a dollar after like, after it counts down, like, yeah, absolutely.

Speaker 1:

And the whole thing. The seller was basically like yeah, it's listed right now, but I've been listed for 90 days. I'm like 10 days away from where I could terminate the listing and I have to get rid of it. It was basically an off market lead. It was just like she just honestly answered it where it was like well, yeah, as of today I am listed, but 10 days from now I'm not, and I need to get rid of this. And it's like dude for $5, $10, whatever I mean that's huge.

Speaker 2:

You used to do that, didn't you originally like calling MLS right? This is this is basically getting the list of all the houses listed on the Mls in your area, of the people who raise their hands saying I'm pissed off, my house hasn't sold yet yep, that's it.

Speaker 3:

you filter the days on market like it's basically that's. You know, obviously we can't control some of that stuff, but that's the level of intent you're dealing with. It's someone who's frustrated. They're like dude, I gotta move, like I need to get my family cross country. I got a job, I got this, I got that. Um, we see that high concentration in places San Antonio Tech is actually a good market High concentration of military activity places in Alabama, georgia, east Coast. You see a lot of that stuff come through the MLS filter and it's just great.

Speaker 3:

Rj Nick asked me about something with the Metro competition, so I was going to touch on that briefly. It's a little geeky. I like to geek out on this kind of stuff. It's why I'm the COO over here If this stuff. I'll keep it really brief and this is exactly the conversations that our support team is always having with our clients.

Speaker 3:

We do these Metro data conversations and basically what we do. It's like okay, so you're in a high volume, high competition area, you're in Tarrant County, you're in Harris Texas or Harris County, texas, and the bids are maybe a little higher. But what about some of these other counties that are next door? What about Humboldt, texas. What about Tomball, texas, what about Fort Worth, plano, et cetera, et cetera. And so there's other areas that if you don't live there and it's not your neck of the woods and it's not your backyard, you may not know what neighborhoods and suburbs and other sides of that metro area are available to you.

Speaker 3:

And we have all that data, we put all that stuff together and it's in a fancy spreadsheet in an air table was what we use. And we actually review that with any of our customers. So we're like hey, I know you're buying leads in Maricopa and that's like where everybody tries to get leads and at times it does drive the bid up. But what about next door? And so we'll show you guys where there's less competition and there is a lower bid price. And that's the kind of stuff that we want to disclose to everybody because it helps us. Honestly, if we have more coverage nationwide and more people are buying leads or bidding on leads in different places, then it's just going to make us more efficient. We're going to continue to be able to generate more leads. So that's how we set that stuff up and that's the conversations that our client success team has.

Speaker 1:

So I had to give you guys credit. From my side of things as an affiliate partner, someone that's been working with you guys for a couple of years now the feedback over the past couple of months has been the customer service has dramatically gotten better. I know that's been a point of emphasis for you guys. I want to give you a shout out that has been noticed by the customers and the clients and everyone inside of TU. So congratulations on that, because I know that's something that you guys definitely wanted to work on and it's awesome to hear because we know the quality of the leads and stuff like that.

Speaker 1:

Sometimes people get nitpicky on stupid stuff, you know it's like oh, refund request got denied or something, and I'm like, oh, dude, you're see, see through the trees, baby, come on now it's hard right, like we're a startup like else, and we started up being two nerdy media buyers.

Speaker 2:

Obviously, there was going to be something we weren't great at. So you know, thanks for the feedback and everything like that. You know we we learned where we had to put our focus on and, honestly, now our customer success team is our company, like they run everything now, this is a relationship game, right?

Speaker 3:

Our relationship with you, rj, our relationship with everybody who comes over from Titanium U any of y'all who are in the chat, what's up? Yash? And we got one of our success team is here in the chat hanging out too, because she loves what you stand for, rj, and there's a lot of similarities between some of even the points in y'all's story and we're just excited to have these conversations. So it's like we geek out on the stuff, like Drew said, like we see all the data and stuff and then we're like all right, but how does this translate to helping y'all win, um, and just overall increasing the bottom line of y'all's wholesaling business? So that's just that's what we're stoked to do and yeah, it's been a fun past couple of months, just like rebuilding things, growing the team, getting some amazing people in place and uh, and just continue to do the thing.

Speaker 1:

All right, let's, let's wrap this up and put a bow on it. I know that we have some special yeah, nick was telling me about it. There's like $2,500. Gets you something else, or I'll let you guys sell that. But basically you need to sign up for lead Zolo today. It's free. Start buying leads in February. You're immediately inside of the competition, yeah, and all you got to do is either get the most deals, have the best closing percent or the fastest. You're not getting the fastest. Okay, I'm winning that one. That one's over. I'm going to record it. It's going to be my fastest YouTube. I'm getting a lead. I'm getting a tired landlord on the phone. I'm going to tell you exactly how this is going to go down. I'm going to tell them tell me your damn price and I'm going to send you a contract right now and we're going to lock it. I'm going to lock it up. I'm going to get in like two minutes and 22 seconds or less. That's my goal.

Speaker 2:

I can't wait to clip that and put it just before the actual recording.

Speaker 1:

That's my goal Two minutes or 22 seconds. So what is the deal about? If you deposit X amount of dollars, you get a bonus.

Speaker 3:

Yeah. So for you guys in the RJ universe, in the titanium universe, so for anybody who jumps in here and comes in mentioning RJ and titanium university, et cetera, you guys will have access to an incentive where, if you deposit $2,500, we will add $500. We'll give you 500 bucks in house money to start bidding on leads. That will go towards, obviously, your contracts in February to win leads, all the games. So we want to make it a little more approachable for you guys to get started and load up the wallet Right. So, obviously, yes, we are a paper lead company. So for every 2,500 bucks, you guys get 500 in incentive credits.

Speaker 1:

There you go, I love it I love it, Drew. Man, we've been doing this a long time. We've come a long way from the early spreadsheet days.

Speaker 2:

Yeah, yeah, that's true. It took a couple of years to get there, but we're off the spreadsheets.

Speaker 1:

The product's still the same, you know, but it looks awesome that way, do you like? So you know, what I love about you guys is, like you said, drew, you were just a couple of nerdy media buyers right, you were really good at what you're doing. It was everything else that had to come along the way and I love how you have really come up with inside of the industry and listening to the feedback from people like me and other people that you guys have worked with. Um, it's been really awesome to to see you guys come up and and realistically make such a difference for so many people's lives. They that's something that maybe you guys don't really realize.

Speaker 1:

But, man, there's people inside titanium university, university that I mean I'd say, at least once a week there's someone that has a breakthrough in their business, where me and Cassie are moved to tears at least once a week. And, uh, ppl is a huge part of that. You guys, uh, property lead, speed to lead those are the three programs that we use and it's everybody inside of TU is using you guys, and to see people talk about their ability to leave their W-2, their ability to now create the business that they want, leave the legacy that they want inside of their lives. I just want you guys to realize that it's making a huge difference for a lot of people, and without you guys, everything that we teach would be so much harder. And I say that because we did try to do this before. We had you guys, and I am so much happier with my life and how easier it is to make a difference in these people's lives.

Speaker 1:

Like, hey, use the closer formula. Here's how you comp and underwrite. This is how you dispo. It's not. This is how you find the motivated seller. Now it's just swipe your card. Don't find the motivated seller for you. So, from me and everybody inside of TU man, thank you for what you guys do on a daily basis.

Speaker 2:

I really appreciate that. I really do. Yeah, it's interesting. We spend a lot of time looking at a support desk and support tickets and it is definitely hard to maintain that perspective, so I appreciate you bringing that up. Yeah, we love this industry. We're fortunate to have had some experience in other industries, running a different agency. When we found this industry and this click, we knew it was right. So I'm very excited and blessed that we've been able to impact as many people as we have so far, and 2025 is going to be our best year yet.

Speaker 1:

Dude, I will tell you on a deeper level. Yesterday, cassie and I had our implementation call. I'm not going to name their names, but there was two gentlemen inside of TU that talked about the simultaneous of joining TU, getting started into wholesaling and then figuring out that this concept could actually be the difference and be the business that they run. That could change their lives. And it moves so much further than the amount of money that they make, because now they realize making money is just what they do, right, the business naturally just makes money because they know how the leads come in, they know how to close, they know how to comp and underwrite, they know how to dispo. So now the making money.

Speaker 1:

Both of them have shared with us that they are completely sober from different things that had impacted their lives. And why is that the case? Well, a lot of times people move to a vice because they're miserable, they don't know what to do. They're struggling with making money. Dude, when I say what you guys do and what we are teaching makes a difference in so many people's lives, it is shocking and it matters. And so when we talk about, like these PPO regulations coming down, I stand on what I say, that this is only for the better inside of our industry. Yeah, only going to be better, and it's going to be easier for us to talk to more motivated sellers and make an even bigger difference for our lives. So, man, I'm I'm super excited about what's coming and let's go, let's go make some money in February.

Speaker 2:

Yeah, let's create some more compelling futures like that, like that's a, that's awesome man.

Speaker 1:

Yeah, thank you. Lead Zolo games February 1st through. Basically, you have to buy the lead inside of February, so February needs to be in January and generated in February.

Speaker 3:

Right, the contract shuffling, all that kind of stuff, we'll, we'll get that tightened up in March, but yeah, february Cool.

Speaker 1:

There you go, the man who got robbed at the closers Olympics. If you're on the fence from a nobody, these guys are the truth. Leads are great. Rj's a decent closer. See, here's the thing I've always given you a shout-out man. You come in here and still give me a hard time. Hey, real quick, drew. To end on a funny note, since I got serious there at the end yeah, I saw that you're only giving away prizes for first and second place. That's right.

Speaker 1:

Not third place. I mean dude, guys like Max and Naaman are going to be really upset. You finish third place.

Speaker 2:

We tried to at least create different categories for everybody so that everybody could compete. But I liked what you're saying. Maybe we should do another games next month and we should directly call them out.

Speaker 3:

That's what the random giveaway is for yeah, for the guys that finish in.

Speaker 1:

third Last question you guys were a huge part of the Closers Olympics. I haven't heard anything. Part of the closers olympics? I haven't heard anything. My theory is is that they're still trying to find good closers to compete against me. Have you heard actually?

Speaker 2:

I, I have actually, and uh, maybe, maybe now's the time to bring this up. Uh, elijah said anybody that could pass our thousand dollar challenge he'd be willing to put on the roster for Closers Olympics this year. So maybe you got to do the $1,000 challenge on February 3rd join, enter the games and see if you can get a contract for $1,000 off Marketplace.

Speaker 1:

There you go. So February 3rd, February 3rd, what do you have to do?

Speaker 2:

We'll hook you up, We'll get you a portal with $1,000 in it and you have $1,000 to get a contract. Bro, come on. That gives you the Closers Olympics.

Speaker 2:

That's what will get you into the Closers Olympics, and we're going to do a series of these $1,000 challenges. So anybody listening, you should be one of our customers. So go to leadzolocom and fill out an application. But we will be challenging everybody in our community and everybody outside of our community to try these $1,000 challenges so that we could put together a Closer Olympics roster with Elijah.

Speaker 1:

Drew, listen, you've got Elijah's ear. Okay, he won't listen to me. He'll listen to me. Can you just tell the guy?

Speaker 2:

that I need to pick my competition. Well, you need to challenge your competition. Get him on the $1,000 challenge, oh man.

Speaker 1:

I'm just saying. I mean, he keeps bringing these bums like Munif and Keith Everett. Like how many times do I have to beat the same guys? I need new, fresh meat. Who do you need? Who do you want to call out? I would call out anyone inside of titanium university, cause they actually know how to close, and I would also personally challenge anyone inside of sub two or results driven or from Eric Klein. Those three Tiffany pace and can pick the closer and I promise you they can compete against me, because I know those three they won't compete.

Speaker 1:

They got way too much to lose those three. They won't compete.

Speaker 2:

What about the seven-figure cartel?

Speaker 1:

Listen, I mean, nick himself came in in uh 2021. He, uh, he had to retire. It was so bad he retired for four years after I beat him just now, finally unretired I.

Speaker 2:

I know he almost fell off his chair when we were talking about the games and putting the seven figure cartel against titanium. I'm just saying maybe that's what we do. It's group by group.

Speaker 1:

It's the titanium group against one of the others all I'm saying is the last time nick entered a competition with me, retired for four years.

Speaker 2:

I don't know, I don't know if he can sustain another retirement I gotta record this on my phone, I think, and text it to him.

Speaker 1:

That's it.

Speaker 3:

It'll get to him.

Speaker 1:

Any other group. I mean I don't care. Chris Jefferson, apparently he's got a big group he could send somebody. Yeah, I don't know. I love it. So we're doing the Closer Olympics again. I want it right there. That could be where the third belt goes, right above my head. That's where the next one's going to go. I'm already playing where the belt's going to go. All right, I'll talk to you, elijah, tonight. That's it All right. You do that. Lead Zolo games. Win your share of $15,000. All you got to do is buy leads and do what you're already doing Close deals. Do what you're already doing Close deals.

Speaker 2:

Do what you're already doing.

Speaker 1:

Coolest competition of all time. Drew Cody, appreciate you for being on here, man.

Speaker 3:

Appreciate you, RJ. Good to be here. Thank you, RJ.

Speaker 1:

See you guys.

Speaker 3:

See ya.