The Titanium Vault hosted by RJ Bates III

What Leads Performed The Best in 2025?

RJ Bates III Episode 713

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If you’re new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.

We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you’re looking to close more deals - at higher assignments - anywhere in the country… You’re in the right place.

Who is Titanium Investments and What Have We Accomplished?

Over 10 years in the real estate investing business
Closed deals in all 50 states
​Owned rentals in 12 states
​Flipped houses in 11 states
​Closed on over 2,000 properties
​125 contracts in 50 days (all live on YouTube)
​Back to back Closers Olympics Champion
Trained thousands of wholesalers to close more deals

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SPEAKER_00:

RJ, which leads should I buy? RJ, which leads perform better? This is a common question that I get asked from new TU members, old veteran TU members, and many of you on this YouTube channel. You're always wanting to know which leads are performing the best. And man, do we have a holiday special for you guys today? iSpeed the Lead sent me this email, and they sent many of you this email over the holidays. And it says, as a thank you for being a part of the iSpeed the Lead program, we've prepared a special Christmas gift for you. Their 2025 iSpeed the Lead annual report. So here's the thing: I got this email and I have waited anxiously over the past several days. I have not read this report because I wanted to react to this report live on this video, going through what Speed the Lead believes are the best performing leads on their platform for 2025. Now, here's the thing these reports are based off of the customer's interaction using the platform. So it's for those of us that are actually using it correctly, changing the statuses on the CRM. Now, here's what I would say we do not use the iSpeed Lead CRM. We don't change the statuses. That being said, after I read this report going into 2026, I might start using the statuses better. So this report could be more accurate. So let's I'm now going to share my screen. I'm going to show the report live to you guys, and we're going to go through it line item by line item. So here it is the 2025 iSpeed the Lead annual report. They made 648 updates to the iSpeed the Lead platform in 2025. Incredible. Absolutely love the customer service over there. They say that there was 5,993 closed deals, according to whoever all of the customers changing the status to closed. Okay. So that's just what they know of. And of course, they say they have one mission as a company, and that is our growth. And I do believe that as a customer with Speed of Lead since 2021. The second page is every year we look at what happened across iSpeedoLead, the deals our members closed, the features that helped win, and the markets were momentum built. This report breaks down the year-by-state lead source, investor type, and timeline. So there's 5,993 deals closed nationwide. Each member represents a real investor making a real decision on her platform. And then, of course, they made the 648 improvements to the platform. All right. We don't need the table of contents. Closed deals analysis. Uh, let's see, it's going to break it down by source state costs and seller motivation. All right. So here we go. 1,441 members closed deals in 2025. 20% closed six or more deals. 12% close four to five deals. 28% close two to three, and 40% close one deal. The top 20% of the users drove the most volume. The rest are building momentum or testing the platform. All right. Top lead sources. Okay. 73% of the deals closed were from triple verified cold call leads. Nearly three out of three out of every four of all closed deals came from the verified call leads. Then it was Google PPC, then Facebook, and then other sources like retargeting, SMS marketing, email, and additional channels. I will personally say the only one, and it's funny because this is my reaction to this report, the only lead source that I've noticed that I really don't like is the retargeting SMS and email, right? Facebook, Google Ads, Triple Verified, SEO, I love, right? But the other sources I have noticed the quality of those leads do tend to be uh not as high. But shocking that 73%, I would also say from a customer perspective, they also generate a lot more leads on the triple verified than they do Google Ads and Facebook. So it does kind of make a little bit more sense as to why the volume is higher on the triple verified leads. The top three members close 77, 69, and 57 deal. Okay, well, this right here, this makes me want to start using the platform because I can tell you right now, we would have ranked on here. I don't know if we would have been in first place, but we would have been pretty close if we would have used this. I didn't know that we were running a competition here, speed to lead. So I'm gonna have to start going in and changing my statuses inside the system because uh moving forward in 2026, I'm taking that first place. I'll say that. So first place user closed 77 deals on speed of lead, lead cost distribution. Okay, 76% of the deals that were closed cost zero to$50. So these are gonna be coupon club leads or some sort of lead that you got on a discount of some sort, then 12% of the$51 to$150, 7%, 151 and 250, and then 5% of 250. I would also say that some of that is gonna be skewed to the perspective of the vote, vast majority of the leads that were purchased were probably on coupon club. I'm surprised that there's not more in that 51 to 150 bracket for active leads because the active leads cost$59. So I'm surprised that that's not a higher percentage. Again, more customer interaction on changing the statuses probably would have skewed those numbers a little bit to a higher percentage than 12% on the the active leads. Status breakdown. Okay, so coupon club, the sale leads, right? Obviously, the vast majority, then exclusive, then active. Shocking to me that active is below exclusive. I would have thought it would have gone sale, active, then exclusive. Um, I know that for us, the majority of our i speed delete leads that we even purchase and closed deals are going to fall under active, not sale. Okay, hot markets. This is a question that I get asked all the time. Here's the data that you guys are looking for. Texas number one by far, and it is not shocking. I have said this time and time again. I believe Texas is the best state for virtual wholesaling, and it wipes the floor here with 1,015 closed deals. Florida, second, which is awesome to hear and see because many people have said that Florida has taken a significant hit in 2025, still one of the top markets, and then we're gonna get some of the common ones: Ohio, Georgia, North Carolina, Illinois. I am surprised to see California as high as it is, because I personally don't like California. Um, I do prefer Tennessee, Missouri, and Alabama over California. So the only really shocking number on here, especially if you followed my series wholesaling around the world that we release every Friday. Um, the only state on here that I don't really like is California. I feel like Missouri is a much higher volume state than even Georgia, North Carolina, Illinois, Tennessee, and Alabama. I feel like Missouri belongs right up there with Ohio. But outside of that, uh pretty pretty consistent with what we feel like as a nationwide wholesaler. All right, property types, single family overwhelmingly takes the win here. Not shocking. Um, land, multifamily condominium, um, obviously is going to always be tough. Um, I'm surprised mobile homes on own land is as low as it is. I feel like that is a massive opportunity for all of us to come in and gain deals there. But single family wiping the floor there, not not entirely shocking. Bathroom counts. All right, properties with one to two bathrooms account for nearly 80% of all closed deals, 2,056 one bathroom, 2,257 two bathroom homes. So one to two really doesn't matter, but then three bathrooms make up 651 deals, so only 12 with three bathrooms or more. Okay. Now, what's shocking about this is that there's that big of a discrepancy between two and three bathrooms. The only thing that I would say that kind of would make common sense there is that people that can afford a house with three bathroom are less likely to fall into some sort of motivating factor to fall into wanting or needing to sell their real estate for a discount. All right, square footage, the 1,000 to 2,000 square foot range dominates at 60% of all closed deals. Smaller homes under a thousand square foot close 20%, and then larger properties over 2,000 combined for 21%. That's interesting. I would think quite a few deals in that 800, 900 square foot. I mean, it's still 20% of the volume, but that's interesting data. Urgency. So this is one of those things that we can start looking at. ASAP obviously takes over at the 3760. Um, and then the two to three months was 19. One month was 15. So interesting that ASAP was so far in the lead, but then one month is below two to three months. That that is interesting, right there. Uh, top reasons. So these are the motivating factors as to why someone wants to sell a property. I've always said selling a vacant, non-occupied property is is high on the list. I have kind of been hard on financial reasons, but I also understand why that would fall finish in second place because financial reasons is going to be uh probably hammered by the users on the platform. Tired of being a landlord, retirement elsewhere, I don't really like, and relocating, I don't really like. So for me, I've always ranked it selling a vacant, non-occupied property is probably number one. Emergency reasons would be two, tired of being a landlord, three, and then financial reasons, retirement elsewhere, relocating. I really need to see a physically distressed element and a time element. Um, so interesting data there. I'd love to see on the other where it says 3,136. I would have liked to see that broken down in a little bit more detail because I'm curious how emergency reasons ranked in comparison to retirement elsewhere and relocating. Your feedback shaped our priorities. Your success drove us forward. So we shipped 15 major updates to help you close more deals, AI tools, new lead categories, smarter pricing, and better protections than no other platform offers. Lead discovery AI features. So they have the AI call summary and script, deal predictor score, the AI mode, find the right leads instantly, 60-day lead history. So all these got added as features in 2025. They had lead tracking and alerts, appointment tracking, notifications on coupon club cancellation, uh payments and flexibility. So fixed price mode. A lot of people really like that, especially when you're in a local market. They added annual coupon club. They also added the buyout feature. So if you buy something on coupon club or active, you could go ahead and spend a little bit more to make it exclusive. And then they also added the Klarna payment option, where now you can essentially finance your leads, which is awesome. Safer buying, smarter options. They added the cheapest leads, raw leads now are$3. The AI lead verification to make sure every lead is screened, and then a 21-day lead guaranteed, so an extended refund window. Love that. Advanced lead intelligence. They had the deal predictor score. I'm kind of back and forth on the deal predictor score because sometimes I do believe that there are really good leads that check the boxes for us on motivation, condition, and location, and it'll give it a low score. But it does help, especially for those that are newer, to give them confidence. Let's see here. So that's 15 of the updates. They actually shipped over 600 plus, constantly improving. Um, 80 updates on payment, financial control, lead intelligence, and quality features and subscriptions, 20, 92 user experience and onboarding. I mean, these guys are constantly working to make their stuff better. So everyone who gave feedback, reported bugs, or worked through challenges with us, thank you. You didn't just use iSpeed to lead, you helped shape it. Your success drives everything we build. Thank you for making 2025 matter. Next year, you could be here. That was 2025. Here's what success looked like. Our top members closed 69 deals each. Fastest leads converted in minutes, not weeks. 73% of deals came from verified cold call leads, and 5,993 deals closed, thousands more waiting in 2026. So love the the report. What I would say is I don't know that it's completely accurate because not all of us use the the reporting back to speed the lead. So here's what I ask those of us that are users, we're gonna receive a 2026 report from speed the lead. Let's start going in weekly if we're not if we're using our own CRM like we use re-simply. Let's go in weekly and change our statuses so we can get better data. Data matters, it's showing us which leads are performing. It's not just a theory, but these are actual facts. And then also, I want to finish on that damn leaderboard. But speed elite is always coming in, they have a holiday special right now. You can go to titanium.ispeed the lead.com and check that out. But I have to say thank you to speed of lead for putting together this annual report. It matters to those of us that are all in on using PPL and making our business better. And like I said, this is one of the top questions that I get asked by you guys each and every day. Which leads should I be purchasing? Well, it's pretty consistent with the data that I have been telling you guys. Texas is a great market. Pay attention to the motivation, selling a vacant, non-occupied property, triple verified leads. They close, they work. People complain about the cold call leads. It's just a feeling that you have, it's not based off of fact. So thank you to Gene and Yuri and the entire team over at Speed to Lead. Thank you for making 2025 one of the best years ever for wholesaling. I'm looking forward to seeing what we're able to accomplish in 2026. So I hope you guys enjoyed this breakdown by Speed to Lead and my reaction to it. I agree with all the data, it's pretty consistent with what we've been saying. So let me know what you guys think in the comments. Show me and speed of lead some love by liking today's video. We'll see you guys tomorrow.