Sins Of Wholesaling | Blaming Leads

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Transcript

Setting The Stage: Blaming Leads

SPEAKER_00 0:04

What's up, everybody? RJ Bates the third here, and welcome back to The Sins of Wholesaling, the series where we call out the behaviors that are quietly killing the wholesaling industry. It's not the market, it's not the economy, and it's definitely not the lead providers. It's the decisions and excuses wholesalers make when things get difficult. And today's sin: blaming the leads. Let me start off with some perspective. I've been wholesaling for over a decade, and I've watched cold calling get declared dead and the way at least a hundred times. Direct mail gets too expensive every single year. Ringless voicemail, well, it got burned out and pretty much as soon as it became the thing. Text blasting got regulated out. And now paper lead gets called a scam and a waste of money. And yet, every single one of those methods has produced millions of dollars for operators who actually knew what they were doing. The method didn't fail, the operator did. Here's why this excuse is so popular. Blaming the leads protects the ego and passes the responsibility. It's much easier to say, these leads are trash, than to say, I don't know how to close. These sellers aren't motivated. Instead of I don't know how to uncover motivation. Blaming the leads shifts responsibility away from the one place it belongs: yourself and your skills. So let's kill the myth once and for all. So now let's talk about the elephant in the room. My favorite, paper lead. Everyone loves it when deals close. Everyone hates it when they don't. Paper lead didn't ruin wholesaling or make it fantastic, it just exposed who never learned how to truly close deals. Many operators were purely relying on their lead generation tactics to win. Now lead generation is as easy as swiping a credit card. So how do you beat the competition? Well, if you don't know how to work follow-ups, handle objections, convert motivated sellers with incorrect pricing, set real expectations, then paper lead feels expensive. Not because it is, but because inefficiency and your lack of conversions will always be expensive. This sin is especially dangerous because it keeps you stuck. When you blame the leads, you never fix yourself, you never improve your closing process, you never track true KPIs, you never take accountability, you just keep passing the blame, switching tactics, and hoping that the next one will save you. It won't. True operators ask different questions. Not why are these leads so bad? Or maybe I should should switch from speed to lead to property leads. But where did the conversation break down? What objection did we miss? What follow-up failed? What expectation did we not set? They audit themselves and their business before they audit the marketing channel. That's why they win in any market and with any lead generation tactic. You cannot scale excuses, you cannot build a team, processes, predictability. When your system depends on blaming others and your culture has no accountability. Great operators can take average leads and create deals. Average operators take great leads and waste them. That's the difference. This episode isn't for people chasing the next shiny object, people who want someone else to blame, or people who think buying leads replaces skill sets. This episode is for wholesalers who want mastery, operators who want consistency, business owners who want control. And if this one's stung, good. That means you're close and probably desiring change. This was The Sins of Wholesaling episode four, blaming the leads. Make sure you like the video and subscribe to the channel. But also, I want you to comment below what lead source do you think gets blamed the most unfairly? Because this industry doesn't have a lead problem, it has a skill problem. I'll see you guys on the next episode.