The Truth About Lead Generation: Effort or Capital?

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If you’re new to my channel my name is RJ Bates III. Myself and my partner Cassi DeHaas are the founders of Titanium Investments.

We are nationwide virtual wholesalers and on this channel we share EVERYTHING that we do inside our business. So if you’re looking to close more deals - at higher assignments - anywhere in the country… You’re in the right place.

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Over 10 years in the real estate investing business
Closed deals in all 50 states
​Owned rentals in 12 states
​Flipped houses in 11 states
​Closed on over 2,000 properties
​125 contracts in 50 days (all live on YouTube)
​Back to back Closers Olympics Champion
Trained thousands of wholesalers to close more deals

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Transcript

Time Vs Money In Lead Gen

SPEAKER_00 0:04

When you choose what lead generation tactic that you're going to use when wholesaling real estate, you're making a choice of what sacrifice you're going to have. Are you going to sacrifice your time, your effort, and your energy, or are you going to sacrifice your capital, your money? What I mean by this is you're about to see me call cheap leads. You're going to see the result of what happens with many of those cheap leads. And then you're going to see me call more expensive leads, exclusive, not even county, statewide, nationwide leads, but more expensive than cold call leads. And the difference is, well, with the cheap leads, you are sacrificing your time, effort, and energy because, well, they're not going to be as motivated. And at times that phone call is not going to be successful. But then when you invest your capital, yeah, it costs you more money, but it's going to take less effort, less time to do the number one job that we have. The first job that we have as an acquisitions rep, which is what? Get the seller to answer the phone. And then once they answer the phone, we have to know that they have a house that they want to sell. And the times when you're calling those cheap cold call leads, well, guess what happens? They have no house that they want to sell. They want to know how you got their information, and then they hang up on you. And that rarely happens with the more expensive PBL leads. I'm not saying it never happens, but it's not as frequent. It doesn't take as much time and effort, and it's not demoralizing to you during your acquisitions phase. So what you're going to see is a healthy example of some live seller calls, the introductions that I've placed over the past four weeks. Where on some of those, I was calling cheap cold call leads. And on other lives, I was calling the more expensive $30 to $50 nationwide exclusive leads. So you can see the difference just in the first 30 seconds to a minute of those conversations. So you can see the difference. So as you make this decision on what am I going to be doing inside of my wholesale operation? What do you want to sacrifice? Your time, your effort, your energy, your morale, or do you want to sacrifice capital?

Cold Call Leads And Pushback

SPEAKER_00 2:43

Hey, is auto there?

SPEAKER_04 2:46

What?

SPEAKER_00 2:46

Is auto there?

SPEAKER_04 2:48

No, Matt. I'll call my phone no more.

SPEAKER_00 2:51

Okay. Are you do you have a property there in Hollywood that you're looking to sell?

SPEAKER_04 2:54

Man, don't call my fucking phone no more. I told you.

SPEAKER_00 2:58

Oh, I know. This is the first time you and I have ever spoken.

SPEAKER_04 3:01

No, it's been this fourth fifth time they'll call my kids.

SPEAKER_00 3:05

Me? This is the fifth time I've called you? Nah, man, that's crazy.

SPEAKER_05 3:10

Hello?

Exclusive Lead With Real Need

SPEAKER_00 3:11

Hi, it's Tina there.

SPEAKER_05 3:13

It's Tina.

SPEAKER_00 3:14

Hey Tina. This is RJ Bates calling about your property there on 181st. Look like you just. Yes, ma'am. You just uh filled out a form.

SPEAKER_05 3:25

Yeah, okay.

SPEAKER_00 3:26

You still quick. Ah well, hey, speed the lead, baby. You gotta get gotta get it fast, you know.

SPEAKER_04 3:33

I like your attitude, I do.

SPEAKER_00 3:35

All right, so let's see here. How much were you uh looking to get for this property?

SPEAKER_05 3:42

18,000.

SPEAKER_00 3:43

18,000. All right. Well that's what you paid for it. What's got what's got you looking to sell it?

SPEAKER_05 3:55

Uh I got sick. I lost a kidney in December, and uh, I'm 63 years old. I can't do this. I thought I could do this, but I can't I can't.

More Calls Burned House And Hangups

SPEAKER_00 4:07

Hello? Hello. Hey, is Patrick there?

SPEAKER_01 4:11

Yes.

SPEAKER_00 4:12

Hey Patrick, this is RJ Bates calling about your property there on 9th Street. Um, looks like you had oh. I figured that was gonna happen. He hung up on you? Yeah, the notes said he could not discuss this because he was at work. Hello, this is RJ.

SPEAKER_01 4:31

Oh yes, it's Rob Wells.

SPEAKER_00 4:34

Yes, sir. I was uh calling you about your property there on or in Breckenridge. Looked like you had uh filled out a form on my website about needing to sell that property. Is that correct?

SPEAKER_01 4:45

Oh yes, sir.

SPEAKER_00 4:46

Awesome. How much were you looking to get for it?

SPEAKER_01 4:50

Uh we had a lake house here and it burnt down. I just got to fill it what you'd go for. I said it costs value now is round 15.

SPEAKER_00 5:01

So you you said the house actually burned down?

SPEAKER_01 5:05

Yes, sir.

SPEAKER_00 5:06

Gotcha. So hi, is Michael there?

unknown 5:11

Who are you?

SPEAKER_00 5:12

Uh my name's RJ Bates. I'm calling about your property there on Play School Drive.

SPEAKER_03 5:17

Looks like you uh yes, sir. We ask $125,000, and I have somebody with me right now. I want to go and show them the property.

SPEAKER_00 5:29

Oh, you're going to show somebody. Well, hold on. Let me buy it before you show it to them.

SPEAKER_03 5:36

All right.

SPEAKER_00 5:36

All right. So is it is it vacant or is it occupied?

SPEAKER_03 5:41

125 no less. First come, first serve.

SPEAKER_00 5:46

Right. Is it vacant or is it occupied?

SPEAKER_01 5:49

All right.

SPEAKER_00 5:51

Can you hear me? Hello? He hung he hung up on me. I can't remember which one it was. He's like, hello. Yeah, David. Yeah, hello.

Hard Negotiation And Final Takeaway

SPEAKER_00 6:07

Hi, is this uh who am I calling here? Barry Blair. Barry, are you looking to sell your property there in Sandy Hook?

SPEAKER_02 6:15

Yeah, we're looking uh we're looking to sell. I just I come across that uh advertisement and I just I just thought for kicks and giggles, I'd uh I'd see what uh what you all was offering.

SPEAKER_00 6:29

Well, for kicks and giggles, how much you want for it?

SPEAKER_02 6:34

Well, that ain't what it don't matter what I mean. I I'd like to have about a half cake. Oh what you what do you get? What are you offering?

SPEAKER_00 6:41

I'd like to get it for a dollar. Maybe we can meet somewhere in the middle. Uh well what's got you looking to sell? Okay, I'm asking you, does the does the house need work done to it? Like is does it need a roof, HVAC, paint?

SPEAKER_03 7:00

You're not asked on a question. I need to meet with the buyer face to face, and you have asked that.

SPEAKER_00 7:11

Hey, is Clyde there? Hey Clyde, this is RJ Bates calling about your property there on 16th Street. Looked like you had uh spoken to someone on my team about wanting to sell that. Is that is that accurate? That is that is fantastic. Before we hang up, before we hung up, before we could even get to his country, he hung up on me.