The CMS Marketing Podcast
Welcome to The CMS Marketing podcast. A new quick fire 10 minute episode podcast that takes a closer look at proven and emerging marketing strategies, created and produced by Chester Marketing Solutions.
This podcast intends to break down powerful marketing strategies to help micro, small and medium size businesses in the digital age.
The CMS Marketing Podcast
Season 1: Episode 5 - How to Create an Integrated Marketing Plan
In this episode we explore how to build an integrated marketing plan that delivers a consistent, cohesive brand experience across every customer touchpoint. As today’s audiences interact with brands on multiple platforms - from social media to email to in-store - businesses need more than isolated campaigns. They need a unified strategy that speaks with one voice.
We break down the key steps to creating that strategy, including setting clear goals, identifying your target audience, crafting a central brand message, choosing the right channels, aligning internal teams, and using content marketing effectively. We also dive into the importance of mapping the full customer journey and ensuring all departments - from marketing to sales to support - are aligned.
This episode offers practical advice you can act on right away.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/how-to-create-an-integrated-marketing-plan
The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.