The CMS Marketing Podcast
Welcome to The CMS Marketing podcast. A new quick fire 10 minute episode podcast that takes a closer look at proven and emerging marketing strategies, created and produced by Chester Marketing Solutions.
This podcast intends to break down powerful marketing strategies to help micro, small and medium size businesses in the digital age.
Episodes
11 episodes
Season 2: Episode 1 - How to Get TikTok Followers
The CMS Marketing Podcast is back!In this episode of The CMS Marketing Podcast, host Amy Sophia kicks off Season 2 with a deep dive into how businesses can grow their TikTok following and build an authentic online presenc...
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Season 2
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Episode 1
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10:37
Season 1: Episode 10 - Why Brand Consistency Matters
Amy Sophia explores how branding extends far beyond logos and taglines — it’s the sum of every interaction a customer has with your business, from your website and packaging to social media and customer service. Drawing inspiration from iconic ...
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Season 1
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Episode 10
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9:29
Season 1: Episode 9 - Why Your Website Matters More Than Ever
In this episode, host Amy Sophia breaks down the modern role of a website in 2025—and why it’s still your most powerful digital asset despite the rise of social platforms. From credibility and control to SEO, lead generation, and your site as t...
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Season 1
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Episode 9
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9:59
Season 1: Episode 8 - Unlocking PPC
This episode we explore how to make pay-per-click (PPC) advertising work for your business, beyond just generating clicks. You'll learn what PPC really is, when it's the right tool to use, and how to build campaigns that actually drive measurab...
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Season 1
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Episode 8
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9:17
Season 1: Episode 7 - Email Marketing Isn't Dead
In this episode of The CMS Marketing Podcast, we dive into why email marketing is far from dead - and why it still outperforms many flashier channels when it comes to ROI, customer engagement, and long-term brand loyalty. F...
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Season 1
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Episode 7
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9:24
Season 1: Episode 6 - Why Video Marketing Is Important
In this episode, we dive into the world of video marketing - what it is, why it works so well, and how to craft strategies that drive engagement across both social media platforms and search engines.With over 91% of businesses now using ...
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Season 1
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Episode 6
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9:41
Season 1: Episode 5 - How to Create an Integrated Marketing Plan
In this episode we explore how to build an integrated marketing plan that delivers a consistent, cohesive brand experience across every customer touchpoint. As today’s audiences interact with brands on multiple platforms - from social media to ...
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9:44
Season 1: Episode 4 - What Is SEO? A Guide to Search Engine Optimisation
In this episode, we take a look at search engine optimisation (SEO), the process of improving your website to increase its visibility for relevant search terms. These are the words and phrases that people enter into a search engine when looking...
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Season 1
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Episode 4
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9:45
Season 1: Episode 3 - How AI Is Reshaping Digital Marketing (And Why Humans Still Matter)
In this episode, we dive into how AI is transforming the world of digital marketing - from smarter audience targeting and automated writing tools to real-time campaign optimisation and 24/7 support. But with all this automation, whe...
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9:19
Season 1: Episode 2 - Choosing the Right Social Media Channel for Your Business
In this episode we break down a question every business has faced at some point—where should you actually show up on social media? It’s one of the most important—and most overwhelming decisions in your marketing strategy. We hope you enjoy this...
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Season 1
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Episode 2
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9:49