Kill Your Darlings: The Art of Reinvention with Co-Founder & CEO of Salesmsg, Chris Brisson #138 Artwork

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Extrology: Mastering People, Performance & Purpose

Kill Your Darlings: The Art of Reinvention with Co-Founder & CEO of Salesmsg, Chris Brisson #138

July 09, 2025 • Lee Cooper • Episode 138

Chris Brisson made a public decision to kill the company he’d built, live in front of 34,000 customers.

Why did Call Loop have to fall for Salesmsg to rise in its wake? That’s the million dollar question for a Co-Founder who builds in silence what others try to shout into existence.

This episode of Extrology is a record of the success that’s found by overcoming your old ways, and building systems that scale under pressure.

Lee and Chris discuss:

Chris' bold, deliberate choice to "kill" his previous business to rebuild anew with Salesmsg
How bringing in the right co-founders and team members can unlock potential
Embracing a mindset of constant refinement, treating every business department as a "product" that can be optimised
Texting as a sacred channel to reach your customers
The continuous unlearning of old management styles that drives Chris’ growth as a leader

Chris Brisson:

https://www.linkedin.com/in/chrisbrisson/

Salesmsg:

https://www.linkedin.com/company/salesmsg/

https://www.salesmessage.com/

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