Extrology: Mastering People, Performance & Purpose
Extrology isn’t just a podcast, it’s a movement.
People. Performance. Purpose. These three elements define success, yet most people struggle to master them. Extrology exists to change that.
Each episode brings you exclusive, in-depth conversations with world-class leaders, entrepreneurs, and high performers - people who have built careers, businesses and legacies that matter.
We uncover the strategies, mindsets and decisions that separate those who thrive from those who stay stuck.
More than just inspiration, this podcast is about real insights you can implement today - tools to help you think, act, and connect like the top 1%.
If you’re ready to push beyond limits and build a life of real impact, subscribe now. Welcome to Extrology. Come and join the movement www.extrology.com
Extrology: Mastering People, Performance & Purpose
The Race to Revolutionise Non-Alcoholic Drinks with Founder & MD of The Driver’s Tipple, Hamish Gordon #24
Following idols like Nigel Mansell, Jackie Stewart and Graham Hill, Hamish Gordon’s talent and passion for racing has led him to podium glory and competing against accomplished drivers like Jenson Button. Hamish’s latest feat, however, sees a Graham Hill-esque mascot adorning the label of a unique, innovative, non-alcoholic gin brand - The Driver’s Tipple.
Having launched in 2018, the truly remarkable alternative to regular gin - as host Lee Cooper will attest to after an on-air taster in this podcast - has grown through the strength of Hamish’s network, quality of the product, and customers’ connection to the tongue-in-cheek brand & loveable mascots Miles and Ophelia.
Discover the story behind The Driver’s Tipple’s arduous development and progression since their successful launch on this episode of Extrology.
Lee and Hamish discuss:
- Hamish’s early entry into motorsport and racing idols
- Competing in Formula Ford against the likes of Jenson Button
- Finding podium success in international races
- The inspiration to start an innovative, revolutionary drinks brand
- Entering the market as our drinking culture and habits shift towards healthier, more experimental lifestyles
- The invaluable support that a strong network provides in both racing careers and business ventures
Links & references at: https://www.extrology.com/
Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/
Get in touch: lee@extrology.com
Extrology:
https://www.instagram.com/extrologypodcast/
https://www.tiktok.com/@extrology
https://substack.com/@extrology
https://www.youtube.com/@extrology
Lee Cooper:
https://www.linkedin.com/in/leecooperrecruiter/
