We come across subtitles every day; when watching videos on our phones and tablets, laptops or television, including the big screen. Subtitles are used in virtually everything now from video games and apps, promotional material, YouTube videos, educational videos, online tutorials, museum or art exhibits and many more places.
In this week’s episode, Fatih chats with Professor Jan-Louis Kruger from Macquarie University, a world-leading scholar in Audio Visual Translations and Media Accessibility, about eye-tracking technology to study how people interact with subtitles.
Jan-Louis started his research career in English literature with a particular interest in the way in which Modernist poets and novelists manipulate language, and in the construction of narrative point of view. From there he started exploring the creation of narrative in film and how audio-visual translation (subtitling and audio description) facilitates the immersion of audiences in the fictional reality of film.
In the past decade, his attention has shifted to the multimodal integration of language in video where auditory and visual sources of information supplement and compete with text in the processing of subtitles.
Professor Kruger’s research uses eye-tracking experiments (combined with psychometric instruments and performance measures) to investigate the cognitive processing of language in multimodal contexts.
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