Why You Should Give Customer Support a Seat at the Product Table - Matthew Barnett @ Bonjoro Artwork

Masters of SaaS

Masters of SaaS is produced by Upraw Media, a Paid Media, Analytics and CRO agency, exclusively for SaaS. The host of the show is Todd Chambers. In each episode, we chat with SaaS entrepreneurs and experts in the field about what got them to where they are today. This includes all the doubts, fears and trade-offs you go through to double down on what you're really good at. What you can expect: [1] Relevant topics and valuable advice on everything from designing your platform to increasing customer retention and all that’s in between; [2] No fluff just actionable tactics and tips you can start applying to your own SaaS business right away; [3] No bull**t, real stories of both success and failure to keep you motivated and inspired on your journey; [4] A good time, a splash of good humour, a sprinkling of banter and people who know how to not take themselves too seriously.

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Masters of SaaS

Why You Should Give Customer Support a Seat at the Product Table - Matthew Barnett @ Bonjoro

January 06, 2021 • Todd Chambers • Season 1 • Episode 9

0:00 | 55:24

In this episode, Matthew Barnett, founder and papa bear at Bonjoro, tells us all about the value of customer support for a business and how it can become a strategic investment that increases customer retention and reduces churn.

We also cover:
- the importance of brand authenticity and how the teams have leaned into their own quirky & human approach
- customer advocacy and how this can be used as a core growth lever.
- matt's top video tips for SaaS companies
- how to find and maintain focus in your work

Links >>
Upraw media: https://uprawmedia.com/
Episode summary: https://uprawmedia.com/blog/customer-support-bonjoro

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!