Masters of SaaS
Masters of SaaS is produced by Upraw Media, a Paid Media, Analytics and CRO agency, exclusively for SaaS. The host of the show is Todd Chambers. In each episode, we chat with SaaS entrepreneurs and experts in the field about what got them to where they are today. This includes all the doubts, fears and trade-offs you go through to double down on what you're really good at. What you can expect: [1] Relevant topics and valuable advice on everything from designing your platform to increasing customer retention and all that’s in between; [2] No fluff just actionable tactics and tips you can start applying to your own SaaS business right away; [3] No bull**t, real stories of both success and failure to keep you motivated and inspired on your journey; [4] A good time, a splash of good humour, a sprinkling of banter and people who know how to not take themselves too seriously.
Episodes
24 episodes
Mastering SaaS Marketing - Shane Murphy-Reuter @Webflow
In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually.Join Todd as he delves into Shane's journey and explores t...
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Season 2
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Episode 5
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1:02:44
The Art of CRO Experimentation for SaaS - Andres Glusman @ Do What Works
In this episode, we dive deep into the world of CRO experimentation programs and why they are crucial for SaaS businesses. We have a heart to heart conversation with Andres Glusman, a “behavioral science nerd who loves applying the craft to all...
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Season 2
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Episode 4
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57:56
How to Raise Millions in SaaS With Storytelling - Andy Raskin @ Strategic Narrative
In this episode, we get up close and personal with Andy Raskin, a strategic messaging consultant and founder of Strategic Narrative, a consulting firm that helps SaaS companies shape their stories to achieve strategic success.Andy's supe...
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Season 2
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Episode 3
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57:41
Crafting Irresistible Case Studies for SaaS: The Power of Storytelling - Joel Klettke @Case Study Buddy
In this episode, we talk to Joel Klettke, a storytelling powerhouse and the founder of Case Study Buddy, a company that helps businesses craft irresistible case studies to showcase their success stories. With over a decade of experience in copy...
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Season 2
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Episode 2
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54:55
The Anatomy of a Perfect SaaS Landing Page - Joanna Wiebe @ Copyhackers
For this episode, we talk to the original conversion copywriter, Joanna Wiebe, the founder of Copyhackers.Joanna is a rockstar in the world of copywriting and conversion optimisation. Not only is she the brilliant mind behind Copy...
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Season 2
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Episode 1
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1:09:52
The Guide to Bootstrapped SaaS Growth - Peep Laja @ Wynter
For this episode, we talk to the world's most influential Conversion Rate Optimization expert, Peep Laja. Peep is the founder of three successful companies - CXL, Speero and, more recently, Wynter, a product marketing researc...
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Season 1
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Episode 19
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45:54
The 2021 Guide to SaaS Positioning - April Dunford
In this episode we discuss with marketing positioning legend April Dunford.Positioning is foundational to everything we do in sales & marketing.But what exactly is positioning? It’s a widely misunderstood topic&nbs...
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Season 1
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Episode 18
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55:37
The Most Sued Podcaster in SaaS - Nathan Latka
In this episode, we sit down with best-selling author, podcast host and SaaS legend Nathan Latka. Why is Nathan the most sued podcaster in SaaS? And why the hell does he lean into it?In his own words:"Your CAC to get...
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Season 1
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Episode 17
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44:51
How a Bug Skyrocketed Conversions & Led to 3Million ARR - Cris Villar @Landbot
For this episode, we sit down with Cris Villar. Cris is the Co-Founder and VP of Customer Success at Landbot, a product that transforms your website into a Conversational Experience to increase engagement and conversion rates. I wa...
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Season 1
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Episode 16
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56:26
The 2021 Guide To Conversion Focused SaaS Copywriting - Annie Maguire
In this episode, we talk to Annie Maguire, a Conversion Copywriter. She’s worked with companies like Samsung, Visa and Loreal, helping them convert leads through customer research and copywriting.Let’s face it; if your messaging sucks, P...
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Season 1
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Episode 15
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46:29
Lemlist Reject $30M: Inspirational SaaS Funding Advice - Guillaume Moubeche @Lemlist
This week we sit down with Guillaume Moubeche of Lemlist, who went viral for refusing $30M. They’ve never taken funding or needed paid advertising. Guillaume tells us why, and how he is on a mission to reinvent what start-up success looks like....
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Season 1
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Episode 14
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49:14
The 2021 Guide To Outbound SaaS Sales - Mark Colgan @Speak On Podcasts
In this episode, Mark Colgan, Co-Founder & CRO of Speak On Podcasts, shares his 10 years experience in outbound sales Mark previously ran a team of 100 outbound prospectors, he’s a coach for sales impact academy, startup ...
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Season 1
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Episode 13
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58:49
How to Lead In a Hyper Growth SaaS Company - Shay Howe @ActiveCampaign
We speak with Shay Howe, Vice President of Platform Strategy at ActiveCampaign. With 130,000 customers and around 800 employees, ActiveCampaign offers tools like Email marketing, forms, CRM, landing page, live chat and a bunc...
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Season 1
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Episode 12
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48:44
How Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @Supermetrics
In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.https://youtu.be/UdpOiC5TqtwSupermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or stora...
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Season 1
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Episode 11
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38:04
SaaStock's Top 3 Tactics to Lead Better B2B Virtual Events - Alex Theuma
In this episode, Alex Theuma, CEO & Founder of SaaStock, shares his learnings on what you need to consider when planning and running your own online conference or event.Prior to COVID 19, SaaStock ran the largest in person SaaS event...
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Season 1
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Episode 10
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49:45
Why You Should Give Customer Support a Seat at the Product Table - Matthew Barnett @ Bonjoro
In this episode, Matthew Barnett, founder and papa bear at Bonjoro, tells us all about the value of customer support for a business and how it can become a strategic investment that increases customer retention and reduces churn.We...
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Season 1
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Episode 9
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55:24
Why Meaningful Brands are the Future - Paul Campillo @ Typeform
Question for brand marketers: how do you get found before anyone goes to Google? Paul Campillo, Director of Brand at Typeform helps us answer the above question and also takes us through the company's 3-step framework to a meaningful br...
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Season 1
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Episode 8
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46:51
How to Turn Your Customers into Your Community - Dave Woodward @ ClickFunnels
In this episode I speak with Dave Woodward The CEO of ClickFunnels and host of the weekly Funnel Hacker Radio Podcast.In just 6 years, the company went from 0 to 125K Customers, 350 employees and $150 Million in annual revenue, and what ...
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Season 1
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Episode 7
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48:05
How to Lead Happier Teams with 3 Simple Rules - Lorena Morales @ Go Nimbly
In this episode we're talking to Lorena Morales, VP of marketing at Go Nimbly.Get ready for a wild ride through the lessons of becoming a marketing leader: from moving to the US as an immigrant student to the often-overlooked importance...
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Season 1
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Episode 6
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1:00:17
How to stay close to your customers as a Founder – Chris Ronzio @ Trainual
As a startup CEO, where do you spend most of your time as the company grows? Common answer: in meetings; Ideal answer: prioritising your customer base more Chris Ronzio, CEO and founder of Trainual walks us thr...
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Season 1
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Episode 5
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47:47
How work culture fosters a great product – Xenia Muntean @ Planable
How often should you follow your gut feeling? 🤔Xenia Muntean, CEO and Co-founder of Planable shares her thoughts on this in the latest episode of the Masters of SaaS podcast. She also reveals how you can align your gut feeling with deci...
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Season 1
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Episode 4
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42:48
Scaling up in a competitive SaaS market – Mike Korba @ User.com
What is a piece of bad advice that you've heard and is usually disguised as useful?Our next guest Mike Korba, CMO at User.com has an answer that's definitely worth hearing – especially if you're working in a startup. In thi...
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Season 1
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Episode 3
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1:02:35
What many companies get wrong about SEO – with Tim Soulo @ Ahrefs
Be honest: how many times have you worked on a content piece that you thought was great, sunk hours into it, only to get zero engagement on it? Tim Soulo, CMO at Ahrefs and our next guest is convinced that it's because you're not s...
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Season 1
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Episode 2
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51:10
Hustling a 100k domain, the pitfalls of funding and running a remote team on trust - With Dennis @Convert.com
On this first episode, we chat with founder of Convert.com, Dennis van der Heijden about his 10-year journey from securing Silicon Valley funding to leading a fully remote team on trust.What else we cover: - why funding can be ...
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Season 1
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Episode 1
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1:11:36