Masters of SaaS
Masters of SaaS is produced by Upraw Media, a Paid Media, Analytics and CRO agency, exclusively for SaaS. The host of the show is Todd Chambers. In each episode, we chat with SaaS entrepreneurs and experts in the field about what got them to where they are today. This includes all the doubts, fears and trade-offs you go through to double down on what you're really good at. What you can expect: [1] Relevant topics and valuable advice on everything from designing your platform to increasing customer retention and all that’s in between; [2] No fluff just actionable tactics and tips you can start applying to your own SaaS business right away; [3] No bull**t, real stories of both success and failure to keep you motivated and inspired on your journey; [4] A good time, a splash of good humour, a sprinkling of banter and people who know how to not take themselves too seriously.
Masters of SaaS
How Supermetrics Exploded With a Single Traction Channel - Mikael Thuneberg @Supermetrics
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Todd Chambers
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Season 1
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Episode 11
In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.
https://youtu.be/UdpOiC5Tqtw
Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.
A whopping 10% of global advertising spend is reported through Supermetrics.
- We cover the origin story and revenue growth over the last 10 years.
- How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.
- We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.
If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!