Building Your Empire With SophieZo
Welcome to Building Your Empire with SophieZo! In this podcast, you will learn how to build an effective team, increase your productivity, and far more to help you scale your business while keeping your sanity. Your host, Sophie Zollmann, is an experienced Online Business Manager who has helped many different businesses scale and grow effectively by equipping business owners to focus on their most profitable areas. Now, she’s sharing her best tips and strategies with you! Listen in each week as Sophie shares ways to help you grow your business while living your best life. To find out how SophieZo can help your business - and you - contact her at SophieZo.com.
Building Your Empire With SophieZo
Ep26: Lights, Camera, Video Strategy!
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Sophie Zollmann
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Season 1
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Episode 26
Video has been rising steadily in popularity across most social media platforms for years. Smart marketers are capitalizing on consumers’ love of video by adding more and more video-based content to their social media marketing strategies.
On this episode of Building Your Empire with SophieZo, we’re looking at some of the top reasons to add video to your marketing strategy:
- The average consumer watches nearly 2 hours of video content each day- that’s over 8 billion videos a day on Facebook alone!
- Posts that contain video have a much higher rate of engagement than posts without
- Video marketing boosts your conversion rate
- Video allows you to form a deeper, more meaningful connection with your audience
- Adding more video content can improve your SEO ranking
We’ll also discuss how to increase your views and get the most mileage out of your video content on each of the top platforms.
Tune in now to get all the tips and tricks for creating top-notch video content, and don’t forget to subscribe!