Building Your Empire with SophieZo

Ep26: Lights, Camera, Video Strategy!

January 20, 2021 Sophie Zollmann Season 1 Episode 26
Building Your Empire with SophieZo
Ep26: Lights, Camera, Video Strategy!
Show Notes

Video has been rising steadily in popularity across most social media platforms for years. Smart marketers are capitalizing on consumers’ love of video by adding more and more video-based content to their social media marketing strategies.

On this episode of Building Your Empire with SophieZo, we’re looking at some of the top reasons to add video to your marketing strategy:

  • The average consumer watches nearly 2 hours of video content each day- that’s over 8 billion videos a day on Facebook alone!
  • Posts that contain video have a much higher rate of engagement than posts without
  • Video marketing boosts your conversion rate
  • Video allows you to form a deeper, more meaningful connection with your audience
  • Adding more video content can improve your SEO ranking

We’ll also discuss how to increase your views and get the most mileage out of your video content on each of the top platforms.

Tune in now to get all the tips and tricks for creating top-notch video content, and don’t forget to subscribe!