In this episode, we’re talking about one of your most valuable assets- your brand identity! Your brand’s unique vibe is the thing that makes you stand out in a crowd! It also sets the tone for everything you do- from your marketing to your website, to your package design.
Sophie shares tips on:
Next, we take a deep dive into the ever-evolving trend of personality-driven marketing. This fascinating field combines behavioral science, consumer behavior, and personality types to create personalized messaging for every individual. This puts basic targeted marketing to shame and has the ability to send your conversion rates soaring! Tune in now to learn more!