Building Your Empire with SophieZo

Ep28: You’ve Got Personality!

February 03, 2021 Sophie Zollmann Season 1 Episode 28
Building Your Empire with SophieZo
Ep28: You’ve Got Personality!
Chapters
Building Your Empire with SophieZo
Ep28: You’ve Got Personality!
Feb 03, 2021 Season 1 Episode 28
Sophie Zollmann

In this episode, we’re talking about one of your most valuable assets- your brand identity! Your brand’s unique vibe is the thing that makes you stand out in a crowd! It also sets the tone for everything you do- from your marketing to your website, to your package design.

Sophie shares tips on:

  • Establishing your brand identity
  • Defining your look and voice
  • Incorporating your brand identity into your marketing strategy

Next, we take a deep dive into the ever-evolving trend of personality-driven marketing. This fascinating field combines behavioral science, consumer behavior, and personality types to create personalized messaging for every individual. This puts basic targeted marketing to shame and has the ability to send your conversion rates soaring! Tune in now to learn more!

Show Notes

In this episode, we’re talking about one of your most valuable assets- your brand identity! Your brand’s unique vibe is the thing that makes you stand out in a crowd! It also sets the tone for everything you do- from your marketing to your website, to your package design.

Sophie shares tips on:

  • Establishing your brand identity
  • Defining your look and voice
  • Incorporating your brand identity into your marketing strategy

Next, we take a deep dive into the ever-evolving trend of personality-driven marketing. This fascinating field combines behavioral science, consumer behavior, and personality types to create personalized messaging for every individual. This puts basic targeted marketing to shame and has the ability to send your conversion rates soaring! Tune in now to learn more!