Microcontent is an important part of your overall content strategy that often gets overlooked!
Microcontent is loosely defined as short content that delivers stand-alone information that can be consumed in under 30 seconds- basically any short piece of information that your audience can process in under 30 seconds.
You create plenty of headlines, videos, summaries, intros, infographics, images – but are you REALLY putting a lot of thought into them??
In today’s episode, Sophie shares strategies for making the most out of your microcontent! You’ll learn more about using short bursts of content as relationship building tools and paths to bigger brand awareness.
If you haven’t given a lot of thought to your microcontent, that’s about to change!