Building Your Empire with SophieZo

Ep34: Making Your Metrics Work for You-Part 1

March 17, 2021 Sophie Zollmann Season 1 Episode 34
Building Your Empire with SophieZo
Ep34: Making Your Metrics Work for You-Part 1
Chapters
Building Your Empire with SophieZo
Ep34: Making Your Metrics Work for You-Part 1
Mar 17, 2021 Season 1 Episode 34
Sophie Zollmann

Analytics features are awesome- if you know how to use them.

This week, Sophie is taking you on a deep dive into the murky waters of social media metrics! Over this 2-episode series, you’ll learn what to track, how to interpret the data, and how to use it to improve your content strategy and boost your reach on 4 of the top social media platforms.

This week’s episode focuses on the analytics features of Facebook and Instagram. We’re talking about:

·   Measuring your engagement to determine the effectiveness of your content strategy.

·   Boosting your organic reach using your growth metrics.

·   Effectively allocating your marketing budget by using your ad metrics and sales statistics.

Listen now to discover how you can make the most of your metrics!



Show Notes

Analytics features are awesome- if you know how to use them.

This week, Sophie is taking you on a deep dive into the murky waters of social media metrics! Over this 2-episode series, you’ll learn what to track, how to interpret the data, and how to use it to improve your content strategy and boost your reach on 4 of the top social media platforms.

This week’s episode focuses on the analytics features of Facebook and Instagram. We’re talking about:

·   Measuring your engagement to determine the effectiveness of your content strategy.

·   Boosting your organic reach using your growth metrics.

·   Effectively allocating your marketing budget by using your ad metrics and sales statistics.

Listen now to discover how you can make the most of your metrics!