Zig When They Zag Podcast Artwork Image

Zig When They Zag

Jessica Scanlon and Kevin Ring

Zig When They Zag is a podcast that encourages a growth mindset for business leaders. Hosts Jessica Scanlon and Kevin Ring discuss leadership, marketing, and sales topics that help small and middle-market businesses scale. Each episode equips listeners with new resources to help businesses move forward when they feel stagnant. Jessica Scanlon is the founder and CEO of Hot Dog Marketing, a marketing agency in Austin, TX that has served hundreds of growing service businesses in the last eight years. Jessica and her co-host Kevin, Hot Dog Marketing's Director of Strategy, interview each other and discuss topics that CEOs, Founders, and Operational leaders at organizations trying to achieve their next phase growth will find interesting, thoughtful, and inspiring.

Recent Episodes

Zig When They Zag - Season 2, Episode 2: The Importance of Doing Things In OrderFebruary 23, 2021 Episode artwork Zig When They Zag - Season 2, Episode 1: Keys to Success in 2021 February 09, 2021 Episode artwork Zig When They Zag - Episode 18: What is Brand? Part 3: Customer ExperienceDecember 15, 2020 Episode artwork Zig When They Zag - Episode 17: What is Brand? Part 2: Value PropositionNovember 27, 2020 Episode artwork Zig When They Zag - Episode 16: What is a Brand? Part 1: Mission, Vision, and PurposeNovember 13, 2020 Episode artwork Zig When They Zag - Episode 15: Is Now the Right Time?October 21, 2020 Episode artwork Zig When They Zag - Episode 14: The Cost of Doing NothingOctober 20, 2020 Episode artwork Zig When They Zag - Episode 13: Why Great Business Leaders Get Stuck on MarketingOctober 19, 2020 Episode artwork Zig When They Zag - Episode 12: Misconceptions of Working with a Marketing AgencyOctober 16, 2020 Episode artwork Zig When They Zag - Episode 11: Common Marketing Myths Part 2October 16, 2020 Episode artwork Zig When They Zag - Episode 10: Holding Internal Marketing Teams AccountableOctober 16, 2020 Episode artwork Zig When They Zag - Episode 9: Common Marketing Myths Part 1September 29, 2020 Episode artwork Zig When They Zag - Episode 7: How to Pivot Your Marketing During a CrisisSeptember 29, 2020 Episode artwork Zig When They Zag - Episode 6: Healthy LeadershipSeptember 29, 2020 Episode artwork Zig When They Zag - Episode 5: How to Thrive in a Slowdown - Know Your Best CustomerSeptember 29, 2020 Episode artwork Zig When They Zag - Episode 4: How to Thrive in a Slowdown Part 1September 29, 2020 Episode artwork Zig When They Zag - Episode 3: Leadership in a Crisis - Community LeadershipSeptember 29, 2020 Episode artwork Zig When They Zag - Episode 2: Leadership in a Crisis Part 2September 29, 2020 Episode artwork Zig When They Zag - Episode 8: What is Brand Equity? September 29, 2020 Episode artwork Zig When They Zag - Episode 1: Leadership in a Crisis Part 1July 22, 2020 Episode artwork