Zig When They Zag

Zig When They Zag - Episode 3: Leadership in a Crisis - Community Leadership

September 29, 2020 Jessica Scanlon and Kevin Ring Season 1 Episode 3
Zig When They Zag
Zig When They Zag - Episode 3: Leadership in a Crisis - Community Leadership
Chapters
Zig When They Zag
Zig When They Zag - Episode 3: Leadership in a Crisis - Community Leadership
Sep 29, 2020 Season 1 Episode 3
Jessica Scanlon and Kevin Ring

Community involvement helps your business build trust, accountability, and authority with your audience and the community. 

Jessica Scanlon and Kevin Ring discuss how community giving can build brand equity just like consistent marketing. Beyond brand recognition, positive brand equity increases trust within the community for your business.

Even when times may seem difficult, give what you can because people are going to notice.

  1. Network in your community - Host virtual meetings with non-profit or other community leaders and find ways to meet the needs of the community.
  2. Leverage your business's resources to help the community - The community around you likely serves you with procurement and laborforce. Find creative ways to use those resources to sustain the community.
  3. Invest in programs that build up the community - Set up programs that will have positive, lasting effects on the community you serve.

Ask yourself and your team: "Who should help right now?"
________________

Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net

Show Notes

Community involvement helps your business build trust, accountability, and authority with your audience and the community. 

Jessica Scanlon and Kevin Ring discuss how community giving can build brand equity just like consistent marketing. Beyond brand recognition, positive brand equity increases trust within the community for your business.

Even when times may seem difficult, give what you can because people are going to notice.

  1. Network in your community - Host virtual meetings with non-profit or other community leaders and find ways to meet the needs of the community.
  2. Leverage your business's resources to help the community - The community around you likely serves you with procurement and laborforce. Find creative ways to use those resources to sustain the community.
  3. Invest in programs that build up the community - Set up programs that will have positive, lasting effects on the community you serve.

Ask yourself and your team: "Who should help right now?"
________________

Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net