Zig When They Zag

Zig When They Zag - Episode 4: How to Thrive in a Slowdown Part 1

September 29, 2020 Jessica Scanlon and Kevin Ring Season 1 Episode 4
Zig When They Zag
Zig When They Zag - Episode 4: How to Thrive in a Slowdown Part 1
Show Notes

Having a customer-centric value proposition is critical to making a real impact with your audience.

In this episode, Jessica Scanlon and Kevin Ring discuss focusing your messaging on the customer's values, instead of your own. Kevin compares this to dating, you don't want to spend the entire time talking about yourself. Marketing is similar. Instead, as a small business owner, communicate the value you can provide to your customers. 

Many small businesses believe they simply need to communicate how much experience they have and how good they are at what they do in front of more people. However, this self-focused messaging is ineffective.

When your marketing is aligned with the value you provide, your customers come to you primed to purchase and sales teams don't have to work as hard.

Identify the value you provide to your customers:

  1. What is the one thing you do that makes you stand out from your competitors?
  2. What is the perceived value that your customers experience?

Your customers won't see your product or service as a path to a better future without you painting the picture for them.

Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net