Who is your ideal customer? (Hint: it's not everyone)
In this episode, Kevin Ring and Jessica Scanlon dispel some of the marketing myths we hear often. Unfortunately, there are many occasions where business owners fall into the trap of one or more of these marketing myths. Often, the effects are expensive and can also be creating much more work.
The marketing myths businesses often believe:
Jessica and Kevin talk about what happens when companies believe these myths and how to identify misbeliefs and turn them around.
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