Zig When They Zag

Zig When They Zag - Episode 13: Why Great Business Leaders Get Stuck on Marketing

October 19, 2020 Jessica Scanlon and Kevin Ring Season 1 Episode 13
Zig When They Zag
Zig When They Zag - Episode 13: Why Great Business Leaders Get Stuck on Marketing
Chapters
Zig When They Zag
Zig When They Zag - Episode 13: Why Great Business Leaders Get Stuck on Marketing
Oct 19, 2020 Season 1 Episode 13
Jessica Scanlon and Kevin Ring

Do you have an unsolvable marketing problem?

Did you know a marketing agency could probably solve this issue?

In this episode, Jessica Scanlon and Kevin Ring talk about why great business leaders, people who solve all sorts of problems, often get stuck on marketing.

Kevin describes three reasons that get people stuck:

  • Ignorance - Decision-makers are blocked by all of their unanswered questions.
  • Indecision - An internal crisis prevents the decision-maker from taking the next step.
  • Incapacitation - There is some external blocker preventing the decision-maker from having a full picture or following through with their decision.

Many business owners don't have expertise in the supporting aspects of the business. Business owners know how to create the foundation value the business provides, but often don't know how to communicate that value to customers.

How Business Owners Can Win

  • Ask for help
  • Don't get frustrated with customer interactions
  • Customers aren't out to get you

________________

Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net

Show Notes

Do you have an unsolvable marketing problem?

Did you know a marketing agency could probably solve this issue?

In this episode, Jessica Scanlon and Kevin Ring talk about why great business leaders, people who solve all sorts of problems, often get stuck on marketing.

Kevin describes three reasons that get people stuck:

  • Ignorance - Decision-makers are blocked by all of their unanswered questions.
  • Indecision - An internal crisis prevents the decision-maker from taking the next step.
  • Incapacitation - There is some external blocker preventing the decision-maker from having a full picture or following through with their decision.

Many business owners don't have expertise in the supporting aspects of the business. Business owners know how to create the foundation value the business provides, but often don't know how to communicate that value to customers.

How Business Owners Can Win

  • Ask for help
  • Don't get frustrated with customer interactions
  • Customers aren't out to get you

________________

Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.

To work with us, visit www.hotdogmarketing.net