Metrics that Measure Up

Customer Buying Journey - How Customers Buy and Why They Don't - with Martyn Lewis

July 18, 2020 Ray Rike
Metrics that Measure Up
Customer Buying Journey - How Customers Buy and Why They Don't - with Martyn Lewis
Chapters
Metrics that Measure Up
Customer Buying Journey - How Customers Buy and Why They Don't - with Martyn Lewis
Jul 18, 2020
Ray Rike

Martyn Lewis, author of How Customers Buy and Why They Don't: Mapping and Managing the Buying Journey DNA shares his insights from interviewing thousands of buyers.

Martyn shares how The Buying Journey trumps the Sales Process, and that Buyers do not typically buy logically or rationally.

Other topics include why your value proposition is just not enough and assuming that you understand the buyer journey is so dangerous.

Show Notes

Martyn Lewis, author of How Customers Buy and Why They Don't: Mapping and Managing the Buying Journey DNA shares his insights from interviewing thousands of buyers.

Martyn shares how The Buying Journey trumps the Sales Process, and that Buyers do not typically buy logically or rationally.

Other topics include why your value proposition is just not enough and assuming that you understand the buyer journey is so dangerous.