The Clara James Approach to learning

The Customer Journey

Dawn Strachan

Imagine a family has decided to take the plunge and invest in a tutor for their child. It’s not something they’ve ever done before and they’re not sure what to expect. There are so many tutors out there. How should they decide!

There are (in all likelihood) two main possible routes that they might take.

They might get onto social media and ask for recommendations.

Alternatively, they might head to Google and search for tutors in their area.

Either way, if they come across you, they will probably end up investigating you further.

In this Podcast we will look at how you can start to 'Wow' them from the outset and take them on that journey with you