Your Future in Sales & Marketing

Episode 145: Tanya Pitchforth | Chase a Trajectory, not a Destination: Lessons from a Global FMCG Career

[axr] Recruitment & Search Season 2 Episode 6

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What actually separates a sales director from a chief commercial officer? For Tanya Pitchforth, it's courage, clarity and humanity, not just hitting budget. 

Tanya is Chief Commercial Officer at McPherson's, the ASX-listed company behind Lady Jayne, Manicare, Swisspers and Dr. LeWinn's, and spent over a decade at Danone building new growth spaces across Paris and Amsterdam before that.

In this episode of Your Future in Sales and Marketing, Tanya talks to Mike Dickson about:

  • Why she chases a trajectory, not a destination, and what that's meant for her career choices
  • Building a career like a spider web instead of a ladder, and why the pivot is often smarter than the promotion
  • What actually separates a sales director from a chief commercial officer
  • Leading teams across Europe versus Australia, and the gender diversity gap she thinks Australia still hasn't closed
  • Turning down her own dream role in Paris to come home to Australia, and what that transition really cost
  • What to do when a career move doesn't go to plan, and why the next step doesn't always have to be up

Sharp, specific and genuinely useful for anyone weighing up their next career move, lateral, sideways, or nowhere near where they expected.