My guest on the podcast this week is Winston Lau. Winston is the founder of Mindful Sparks, founded with a clear mission: to create a complex elevated tea beverage that enhances dining experiences. Winston has a degree in Food and Nutritional Science and a Postgraduate diploma in Branding and Event Planning.
Passionate about mindfulness and wellness, Winston believes that infusing premium high-quality tea and other ingredients such as fruits and herbs can create a more complex and layered flavour profile. Wellness is at the heart of every bottle of sparkling tea made by Mindful sparks, sourcing highest quality ingredients and retaining nutritional value throughout the production process.
In the podcast Winston explains that tea like wine has its yearly vintages and seasonal vintages. He explains the complexity of taste and how this is aided by layered extraction. With "Wellness at the Heart of every Bottle" of sparkling tea from Mindful Sparks the products can be consumed at celebration occasions or during an evening out with friends.
Timing
3:16 Mindful Sparks is a brand founded 2 years ago… luxury tea producer… a non alcoholic sparkling tea…. drinking is done mindfully…
6:30 Tea is a natural product like wine it has vintages and it has seasonal vintages…
7:57 “Sparks” – refers to sparkling…
8:53 Study in University of Hong Kong – HKU… Buddhist studies, Marketing and Food culture…
10:52 Tradition can be created… Buddhism is also important… in Mindful Sparks…
13:01 There is a gap in the market… I got advice from many people…
16:36 Health is an important aspect of “Mindful Sparks”…17:51 [Sweetness]… we have low sugar and no sugar products… we don’t use non-sugar sweetners…
23:42 From food science I learned unbalanced diets can lead to being unhealthy…
27:33 [The benefits of Mindful Sparks products]… complexity of taste, experience, used in celebration occasions, - influences the shapes of the bottles…, Health.
32:56 [Future Plans] Segmented branding… clear marketing, tea redefinition, - this is the biggest one… change the profile of Chinese Teas… a classification system…luxury Chinese Tea Brands…
36:31 [Layered Extraction] Of tea compounds… the tea product can be really complex and very healthy… contribute to health…
40:21 [Biggest Challenge] Financial, big investment, use investment carefully and thoughtfully, relationships…
43:59 We want to enter the Luxury/Non Alcoholic Segment… a green market need time to educate the market… it’s a big opportunity…
46:56 [Overwhelm] Take a rest, seperate personal life and work, sleep can be an issue…49:20 Key Message:
Contact Winston
https://www.linkedin.com/in/winston-lau-608a09254/
https://www.mindful-sparks.com
Email: info@mindful-sparks.com
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