The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
Decoupling, Waking up at 3am, and Filling The Void, with Toby Jenkins
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“You can have success but not really know why, whereas if things are not going well it’s often clear what is wrong”
Today we are fortunate to have a previous guest return for Round 2.
Toby Jenkins, former Olympian, business owner, and all-round great guy is back.
Toby and our host Jack caught up recently. It became clear very quickly that they were in similar situations. Having both gone through big challenges in their businesses, and not really knowing what the next step is, making an episode about this challenge just made sense.
Usually, you see stories of overcoming hardship floating around on social media. But these stories are often told when there is a happy ending. For Toby and Jack, the happy ending for the current chapter hasn't arrived just yet. So if nobody else will talk about their situation when things are going poorly, why shouldn’t The Push give it a go?
We speak about:
- Decoupling
- What has been waking Toby up in the middle of the night.
- What recently happened to Jack that has him in a tailspin.
- Choosing to hit publish on vulnerable content (like this episode).
- Trying not to mentally fast forward through crappy times.
- And how to do the work of defining our values and using them as our North Star.
A big thank you to Toby for being so open on this episode, it’s not easy to talk about difficult subjects publicly.
This episode was hosted by Jack Ferguson