The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
Latest Episodes
S3 E70: When Great Marketing Execution Still Fails: Understanding Buyers, Markets, and Risk
Most companies blame execution when growth plateaus.So they start doing more outbound, making better ad creative, creating new landing pages, building sharper sales scripts, and tightening the alignment between sales and marketing. But o...
S3 E69: The Ontology of Brand (Pt 3): Building Distinctive Assets and Smashing Your Brand
In Part 3 of this series, the rubber hits the road.After breaking down brand diagnostics and strategy in the previous two episodes, this episode moves into what gets built: brand assets, how to prioritise them, and how they compound (or ...
S3 E68: The Ontology of Brand (Pt 2): Strategy Outputs, Decision Infrastructure, and Scenario Modeling
A Brand Strategy is often dismissed as ‘fluff’ because it’s poorly defined, inconsistently applied, and confused with tactics, communications, advertising, or visual identity.In Part 2 of this series, we move beyond the theory of brand a...
S3 E67: The Ontology of Brand (Pt 1): How It’s Measured, First Principles, and Why Buyers Buy
Most definitions of ‘brand’ focus on what a company produces, like logos, names, and design systems, but fail to explain what brand is, how it drives commercial outcomes, and how it is measured. In Part 1 of this series, we define b...
S3 E66: Where Marketers Contribute the Most Value: Identifying Demand and Innovation
Most revenue growth actually comes from rising demand, and brands that recognise early can move to service it.In this episode, Jack Ferguson breaks down where marketers create the most value inside a business: identifying emerging demand...