The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E44: The Referral Drought: A Service Portfolio Issue, Not a Promotion Problem
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For small and medium sized brands, referrals feel like the holy grail of growth; no acquisition cost, easier conversions, and a compounding return on past work.
But what if you’ve done everything right and they still aren’t coming in?
In this solo episode, Jack shares how a referral drought in his own consultancy forced him to look beyond promotion and into service portfolios.
This episode discusses:
- How to calculate the odds of referrals based on your customer base size and buying cycles
- How “intrapurchase periods” can quietly kill referral flow
- Why the fix often isn’t more promotion or incentives, it’s reshaping the product or service portfolio itself
- How to help others refer work to you.
If you’re in B2B or selling higher-priced B2C and you’re relying on referrals, this episode discusses the math to make it work.
This episode was hosted by:
Jack Ferguson - Host of The Push and Brand Strategist
Find Jack on LinkedIn here: Jack Ferguson | LinkedIn
Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: Instagram
Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push
Visit Jack’s personal website here: Jack Ferguson — Brand Strategist