The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E45: Marketers vs. Client Beliefs: Why Alignment Outperforms Persuasion (with Ben Reeves)
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Every marketer has faced it, clients convinced marketing should be a quick fix or a single big idea. In this episode, we discuss challenges with non-marketer persuasion, and why alignment and expectation management matter more.
This episode was co-hosted by Brand Strategist Jack Ferguson and E-commerce specialist Ben Reeves.
They discuss:
- How Ben’s client claimed his one “big marketing idea” worked, and whether his claim stands up to scrutiny
- How Ben missed out on hiring a top UX designer after a client insisted on an unnecessary last-minute “vibe check”
- How Ben’s retail client demanded that digital ads drove only online sales (not offline) and how he responded
- How Jack was asked to hire a PPC freelancer, then held accountable for results on a campaign he wasn’t managing
- How Ben rebuilt a company’s digital operations from scratch after realising they were running campaigns through WhatsApp chats and iMessage threads
- How Ben navigated his marketing role when one founder exited, roles shifted, and he had to play goalkeeper, midfielder, and striker all at once
- How Ben fought constant scope creep when “North Stars” kept changing
- How Jack and Ben discovered that much of a marketer’s work is invisible: fixing fundamentals, plugging holes, and preventing breakdowns that clients never see
Helpful Links:
Find Jack on LinkedIn here: Jack Ferguson | LinkedIn
Find Ben on LinkedIn here: Ben Reeves | LinkedIn
Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: https://www.instagram.com/bethepush
Visit The Push website here: https://bethepush.com/
Visit Jack’s personal website here: Brand Strategist: Marketing Consultancy — Jack Ferguson
Visit Ben’s website here: https://benreeves.co/