The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E48: Should You Bother Making Your Brand Unique?
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With 2 million businesses in Australia and most brands blending into a sea of sameness, is uniqueness even achievable, or worth chasing?
In this solo episode, Jack Ferguson unpacks what the data says about meaningful differentiation (spoiler: only 5–10% of brands get there), explores why most brands blur together, and introduces the idea of “demand point constellations” as a pathway to true brand growth.
If you’re a senior marketer wrestling with strategy, stakeholder persuasion, or simply trying to build something that stands apart, this episode will give you fresh angles and practical ways to think about brand value beyond the usual “point of difference” clichés.
Hosted by:
Jack Ferguson - Host of The Push, and Brand Strategist
Helpful Links:
Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/
Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: Instagram
Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push
Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson
Studies/posts referenced in episode:
Evidence concerning the importance of perceived brand differentiation: https://www.marketingscience.info/wp-content/uploads/staff/2015/08/different.pdf
The myth of brand differentiation: Consumers believe that only 5% of brands are unique. What do you do if you’re in the 95%?
Household brands losing ground Deloitte reports: America's Household Brands Losing Ground, Deloitte Reports
Havas Meaningful Brand Survey: Inside Havas' Meaningful Brands 2023 report– adobo Magazine
Brands proven to grow 5x faster when meaningfully different: Brands proven to grow 5X faster when meaningfully different: Kantar
What makes brands grow like crazy? https://lnkd.in/p/gsddA6QA