The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E50: Lessons from 50 Podcast Episodes: Production Costs, Most-Downloaded Episodes and How Podcasts Attract Clients
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The Push has hit Episode 50 for Season 3!
With 99% of podcasts not making it past Episode 20, we thought this was a great opportunity to stop and reflect.
Listen in as your host Jack Ferguson shares 50 lessons from producing 50 episodes!
He covers:
- Our podcast tech stack
- How much it costs to produce and promote the podcast every year
- What the season’s most downloaded episodes are
- The number of views Season 3 podcast content has on YouTube
- How the podcast has attracted clients
- Tactics that were effective for promotion, and those that weren’t
- How listener feedback has been utilised to improve the podcast over time
- How the podcast was named and the origins of the brand ‘The Push’
- Decisions that have been made about the future of the podcast
Helpful Links:
Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/
Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: Instagram
Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push
Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson