The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E53: Marketers vs Scope Creep: When Projects Unravel, and How to Hold Them Together (with Ben Reeves)
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Every marketer has lived through a project that started smoothly and ended sideways.
In this episode, co-hosts Jack Ferguson and Ben Reeves discuss scope creep. They share war stories, practical scoping habits, and mindsets that keep you sane when a client says, “Can we just add one more thing?”
If you deal with unclear briefs, have underquoted projects before, or work with clients who expect magical turnarounds, this one’s for you.
On this episode:
- Jack shares how instant quotes backfire when clients haven’t done discovery
- Ben shares a story of a national retailer who cut retainers from 100 hours to 30, and what broke first
- How Ben dealt with a client who ignored hours, then blamed output
- Jack shares a story of a prospect who wanted a full brand refresh price “on the spot”
- Why marketers should document everything, even internal emails and sign-offs
- How to protect your boundaries without sounding defensive
And
- Why sometimes letting a client learn the hard way is the most strategic move you can make
Your co-hosts:
- Jack Ferguson is an evidence based brand strategist
- Ben Reeves is an experienced ecommerce strategist
Helpful Links:
Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/
Find Ben on LinkedIn here: https://www.linkedin.com/in/benreevesco/
Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: Instagram
Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push
Visit Jack’s personal website here: Evidence-Based Brand Strategy & Marketing Consulting | Jack Ferguson