The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E54: Rogue Brand Building Stories feat. Bumble, Red Bull, and Jeep
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Every brand wants to stand out, but few are willing to break the rules to do it.
In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable.
He explores how some of the world’s most unconventional brand strategies broke through.
He covers:
• Bumble’s guerrilla campus campaign that turned curiosity into growth
• Red Bull’s early illusions of popularity and how they seeded salience
• Jeep’s illegal-looking parking stunts that embodied its “go anywhere” positioning
And most importantly, how thinking beyond media habits and into your customer’s actual life can make your brand feel inevitable.
Helpful Links:
Find Jack on LinkedIn Here: Jack Ferguson | LinkedIn
Find Jack's Website Here: Evidence-Based Brand Strategy & Marketing Consulting | Jack Ferguson
Visit The Push Website Here: For Senior Marketers...By Senior Marketers | The Push
Find The Push on LinkedIn Here: https://www.linkedin.com/company/thepush
Find The Push on YouTube Here: The Push - YouTube
Find The Push on TikTok Here: TikTok - Make Your Day
Find The Push on Instagram Here: https://www.instagram.com/bethepush
- https://brogan.com/blog/guerrilla-marketing-example-5-jeep-outdoor-parking/
- Red Bull Out of the Box Marketing
- Bumble Early Days Brand Building