The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E56: How Marketers Are Made: The Origin Story of Two Professionals Who Didn’t Plan This
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Two marketers who never planned to be marketers break down exactly how they fell into the industry. One came through science. One came through life coaching. Both arrived here by accident.
Jack Ferguson and Ben Reeves are this episode's co-hosts.
Listen in to hear:
- How and why Jack lost money on his very first client
- How a podcaster launched Ben’s marketing career
- How different Jack found the automatic respect given to marketer's vs those with a scientific background
- The story behind Ben’s first client and why that business never scaled
- The moment Jack realised he was a marketer before he understood what it was
- How Ben ended up in marketing despite having no career plan to do so
- The challenges Jack faced shifting from scientific, evidence-based thinking to an opinion driven industry
- Why Ben walked away from hospitality to try life coaching before becoming a marketer
- How scientific thinking still shapes Jack’s brand strategy work today
- How a decade across agencies, tech and brand has shaped Ben’s entire marketing worldview
This episode pulls back the curtain on how Ben and Jack both got started in marketing.
About your co-hosts:
Jack Ferguson is an evidence-based brand strategist
Ben Reeves is an experienced ecommerce strategist
Helpful Links:
Find Jack on LinkedIn here: Jack Ferguson | LinkedIn
Find Ben on LinkedIn here: Ben Reeves | LinkedIn
Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: Instagram
Visit The Push website here: https://bethepush.com/
Visit Jack’s personal website here: https://jackferguson.co/
Visit Ben’s website here: https://benreeves.co/