The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E58: Building Your Personal Brand as a Marketer: Job Proofing Yourself and Navigating a Tactic-Obsessed Marketplace
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Building your own personal brand as a marketer matters more than ever. It helps you stay respected, protect your career options, and operate with more authority in workplaces that often default to tactics over strategy.
In this episode, brand strategist Jack Ferguson breaks down how to build a personal profile that strengthens your positioning in the job market.
Jack shares:
• The meeting where he’d finally had enough: The moment his internal positioning collapsed and why it pushed him to build his own brand as a marketer.
• How marketing differs from finance, ops and accounting: Closed systems vs open systems, and why marketers navigate entropy, culture shifts and demand cycles instead of neat levers.
• How to shut down “does this tactic work?” questions: Reframes that stop you accepting a frame that undermines your expertise.
• How to position yourself within a company: Building internal buy-in, establishing standards, and preventing others from treating you like an order-taker.
• How to job-proof your career: How to grow your profile and make your personal brand a market signal.
• How the informal job market works: Why 70–80% of roles never hit Seek or LinkedIn, why senior roles are usually filled long before they’re advertised, and what this means for you.
• Why great marketers don’t apply for jobs: How to build yourself into someone who gets the tap on the shoulder.
Helpful Links:
- Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm
- Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
- Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
- Follow The Push on Instagram here: Instagram
- Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push
- Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson