The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E59: Positive Wastage: The Brand Growth You Didn’t Intentionally Create
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Most brands try to eliminate waste.
This episode explains how this approach is limiting.
We break down Positive Wastage, how it shows up in practice, and why it repeatedly drives brand growth, marketing outcomes, and long-term relationships, even when not intentionally planned for.
Your co-hosts are:
- Brand Strategist - Jack Ferguson.
- Brand Identity Designer - Tutai Marongere.
In this episode:
- Jack shares how positive wastage shows up when you build things without forcing outcomes including meetups that weren’t profitable, and being truly social on social media.
- Tutai shares how attending a rain-soaked business event trying to sell logos led to a complete reframe on his entire business creating far greater value than the original goal.
- Jack shares how brand growth often comes from indirect exposure rather than being directly engaged with, using examples like Tony Hawk’s Pro Skater soundtracks, Play-Doh’s smell, and default system sounds to explain how salience is driven.
- Tutai shares how a two-minute human interaction on his first day at a job turned into years of client work and ultimately introduced him to Jack.
- Jack and Tutai discuss how being overly outcome-focused kills upside, and how openness and participation creates brand growth that cannot be planned but can be allowed for.
Helpful Links:
- Find Jack on LinkedIn here
- Find Tutai on LinkedIn here
- Visit Jack’s personal website here
- Follow The Push on LinkedIn here
- Find The Push on YouTube here
- Follow The Push on TikTok here
- Follow The Push on Instagram here
- Visit The Push website here