The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E61: Evolved Brand Building: The Case for Immersion as the Multiplier
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have.
Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it.
This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere.
In this episode, you’ll hear:
- Why Tutai deliberately told a client the work would take “as long as it takes”
- How Tutai did three months of immersion without producing a single output, but then created an output that ended all debate instantly
- How Jack sees immersion as a way of articulating the unsaid
- How Tutai believes dreaming about a brand became his signal that the work was finally ready to be done
- How Tutai sketched a concept on a fogged-up shower screen as the result of immersion, not inspiration
- How Jack uses recorded customer interviews to reveal truths that transcripts and summaries consistently miss
- Why both Tutai and Jack believe that “when you know, you know” is a real diagnostic threshold, not a creative cliché
- Why both Tutai and Jack believe the brand work that lasts is always found in the details
Helpful Links:
- Find Jack on LinkedIn here
- Find Tutai on LinkedIn here
- Visit Jack’s personal website here
- Follow The Push on LinkedIn here
- Follow The Push on YouTube here
- Follow The Push on TikTok here
- Follow The Push on Instagram here
- Visit The Push website here