The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E64: Using AI to create Audio Brand Assets, Magnum ASMR, and Sonic Spillage
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In this episode, Brand Strategist Jack Ferguson discusses sonic branding and the new opportunities that are emerging for marketers with AI.
Jack recently created a song for his own brand using AI which sparked a bigger conversation about sonic branding, accessibility, and audio ownership. Sound is one of the most underused brand assets available today and smaller brands have more access than ever.
Jack discusses:
- AI-generated music and the associated considerations for brands
- How AI can be used to make broader auditory assets
- Why hearing is one of the most stimulus-efficient channels humans have
- How audio is becoming more accessible for smaller brands
- Magnum’s ASMR strategy
- Why the opportunity is with hearing compared to the other “always-on” senses
- Many real-world brand examples and case studies
Jack’s Links:
- LinkedIn Profile
- Jack’s Personal Website
The Push Links:
- Follow The Push on LinkedIn
- Find The Push on YouTube
- Follow The Push on TikTok
- Follow The Push on Instagram
- Visit The Push Website
Resources Mentioned:
- Pizza Before The Hut
- Dominos Phrase
- Keno Jingle
- Microsoft Startup Sounds
- Magnum ASMR
- Rivers Advertisements
- Toyota's Sonic Branding Guide
- AO, Let’s Go Jingle
- McDonald’s I’m Loving It Jingle
- Suno