The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E71: Brand Strategy Reddit: Five Companies in a Trench Coat, Brand Drift, and Positioning Problems
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Brand strategy is easily derailed.
All of a sudden, the whole company invites itself into the room, sales invents three new offer names, the CEO wants the brand to feel “premium”, and nobody can accurately explain what the business does.
In this solo episode, Jack Ferguson answers brand strategy questions from Reddit that cover a spectrum of issues that arise within companies.
He covers:
- How to stop brand strategy meetings turning into philosophy club
- What to do when your positioning, USP, and messaging get a “nobody cares” response from the market
- How to know whether your positioning is effective
- The impact of changing a brand name on brand equity
- How to think of a personal brand vs a company brand
- Ways in which “premium” positioning falls apart
- How to know whether you need a rebrand or refresh
- What to do when sales, marketing, leadership, and customer success all describe the brand differently
- Brand Architecture issues after mergers and acquisitions
- Prerequisites to altering brand assets like your logo
Helpful Links:
Find Jack:
- On LinkedIn
- Website
Find The Push:
- On LinkedIn
- On YouTube Music
- On TikTok
- On Instagram
- Website