The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
The Push
S3 E73: Where Marketers Thrive: The Four Growth Stages and the Marketer Suited to Each
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One of the most important career decisions a marketer can make is choosing the right company to work for.
Even a talented marketer can still struggle when their skills, temperament, and ambitions do not match the company’s stage of growth.
Someone who thrives in the uncertainty of an early-stage business may feel trapped inside a mature corporation.
Someone who excels at stakeholder management may struggle in a company that needs constant experimentation and rapid execution.
In this episode, Brand Strategist Jack Ferguson breaks growing companies into four stages and explores the type of marketer best suited to each.
You will learn:
- The four stages of company growth and how a marketer’s role changes at each stage
- How much uncertainty, autonomy, and creative control to expect at different-sized companies
- How the marketing role shifts towards systems, scale, risk management, and stakeholder management as companies grow
- The trade-off between higher salaries at larger companies and greater ownership or equity opportunities at smaller companies
- Why choosing the wrong company can limit a marketer’s performance, regardless of how well they execute
- The questions marketers should ask before accepting their next role or choosing the next stage of their career
Helpful Links:
Find Jack:
- On LinkedIn
- At his personal website
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