Figuring It Out

Hybrid Trade Shows: Your Pre, During, and Post Event Strategy

Kevin England Season 1 Episode 21

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0:00 | 18:14

Now that in-person events are a possibility again, many of us are anxious to start engaging face-to-face.

In this episode, I’ll be discussing a topic that I have years of experience in –– trade shows; specifically, how you can effectively cater to post-pandemic audiences with a hybrid event strategy, one that combines technological aspects with your traditional modes of outreach.

A successful trade show is composed of three parts: the pre, the during, and the post-event strategy. Modern audiences need a modern-day approach, so join me as I break down a refreshingly new event strategy that will impress both your in-person and your virtual audiences.

Let's dive right in and figure it out together!